Will&Agency ApS
Core data
Name | Will&Agency ApS |
Address | Dronningensgade 66 1, 1420, København K |
Founded | Mar 1, 2018 |
| 21 / 12 | |
Locations (P-units) | 1View locations |
Website | https://willandagency.com/ |
 Facebook | WillAgency-782263708638618 |
 Instagram | @willandagency |
 LinkedIn | willandagency |
Branch | Virksomhedsrådgivning og anden ledelsesrådgivning (702000) |
Name | Will&Agency ApS |
Address | Dronningensgade 66 1, 1420, København K |
Founded | Mar 1, 2018 |
| 21 / 12 | |
Locations (P-units) | 1View locations |
Website | https://willandagency.com/ |
| Facebook | WillAgency-782263708638618 |
| Instagram | @willandagency |
| LinkedIn | willandagency |
Branch | Virksomhedsrådgivning og anden ledelsesrådgivning (702000) |
Keep track of Will&Agency ApS
Description
Will & Agency combines anthropology, data and AI to understand and influence human behaviour through data and deep insights. It provides market and opinion overviews and insights into motivations, behaviour and opportunities.
Will & Agency provides AI analysis, anthropological research, mobile ethnography, behavioural data and journey mapping, and service and concept design. It also develops software platforms for AI-powered semantic analysis and mobile ethnography research.
Company's own description on virk.dk
Selskabets hovedaktivitet består i strategisk rådgivning. I de senere år er der desuden sket en intensivering af udviklingen af AI-understøttede digitale produkter og services, primært målrettet oplevelsesindustrien i Europa.
Products & services
AI-driven semantic analysis · Anthropological research · Mobile Ethnography · Behavioural data and journey mapping · Service and concept design · ThemeCrawler AI software · Mobile Ethnography Research Platform · PUBLIKUM platform
Industries
Anthropological research · AI and data analysis · Market and audience research · Service and concept design
Customer types
Companies and organisations · Markets, brands and target groups · Researchers and anthropologists · Public institutions and cultural organisations
Customers & references
Kulturministeriet · Bogpanelet · DSB · Arla · ALK Abelló · DBU / Danish Football Association · DR Ung / Danish Broadcasting Corporation, Youth · Goodiebox · Øhavsmuseet
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 9,975,430 | |||||||
| Operating profit | 1,456,319 | |||||||
| Profit before tax | 1,410,208 | |||||||
| Net income | 1,086,969 | |||||||
| Total assets | 5,614,492 | |||||||
| Equity | 2,115,006 | |||||||
| Avg. employees | 18 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From willandagency.com
| Contact | Phone | |
|---|---|---|
| Main | — | he***@willandagency.comShow full |
Gazelle
Loading gazelle status…
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Jesper Thomsen | Roles Management | TitlesDIREKTØR |
| Niels Christian Alberg Nielsen | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Baker Tilly Denmark | AuditorHenrik Ulvsgaard | Rolestatsautoriseret revisor | FromMar 17, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership25–33.32 % | Voting rights25 % | FromJul 18, 2022 | |
| Ownership25–33.32 % | Voting rights25 % | FromJul 18, 2022 | |
| Ownership25–33.32 % | Voting rights25 % | FromJul 18, 2022 | |
| Ownership5–9.99 % | Voting rights5 % | FromJul 18, 2022 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Jesper Thomsen | Ownership through | 25–33.32 % |
| Lars Tversted | Ownership through | 25–33.32 % |
| Niels Christian Alberg Nielsen | Ownership through | 25–33.32 % |
| Rikke Flodin | Ownership through | 5–9.99 % |