---
title: "Superb ApS – CVR 39478021, financials and ownership"
description: "Superb ApS (CVR 39478021). Active · Anden udgivelse af software · Frederiksberg. 25 employees (CVR) (Jul 2026). Gross profit 12.5M DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/39478021-superb-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Superb ApS

Superb ApS \(CVR 39478021\). Active · Anden udgivelse af software · Frederiksberg. 25 employees \(CVR\) \(Jul 2026\). Gross profit 12.5M DKK \(2025\).

CVR number: 39478021

## Company details

- **CVR number:** 39478021

- **Status:** Aktiv

- **Address:** Nordre Fasanvej 108B 2 th, 2000, Frederiksberg

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Apr 5, 2018

- **Employees / FTEs:** 25 / 25

- **Production units:** 1

- **Website:** https://www.superbexperience.com/dk

- **Facebook:** superbexperience

- **Instagram:** @superbexperience

- **LinkedIn:** 10905376

## Description

Superb provides a hospitality operations platform for restaurants, bars, shops, cafés, bakeries, and takeaway businesses.

Superb provides a platform covering point of sale, payments, reservations, takeaway, gift cards, marketing, and related functionality, available through a web platform, iPad app, and other supported interfaces.

### Company's own description on virk.dk

The company's main activity consists of developing and selling a software platform within Guest Experience Management.

### Products & services

Hospitality operations platform • Point-of-sale system • Payments • Reservations and booking system • Takeaway • Gift cards • Marketing functionality • Payment terminals • Mobile POS

### Industries

Hospitality technology • Restaurant and retail point-of-sale systems

### Customer types

Restaurants • Bars • Shops • Cafés • Bakeries • Takeaway businesses

## Activities and industry

- Anden udgivelse af software

- 582900 — Anden udgivelse af software

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** 12,511,270

- **Operating profit:** -6,941,878

- **Profit after tax:** -11,761,195

- **Assets:** 47,459,255

- **Equity:** 1,855,907

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Christian Brøndum](https://datapublica.dk/en/people/pid_entity_4004124462-christian-br-ndum) | Board | BESTYRELSESMEDLEM |
| [Martin Khoshsoda Jensen](https://datapublica.dk/en/people/pid_entity_4000693077-martin-khoshsoda-jensen) | Board | BESTYRELSESMEDLEM |
| [Susanne Brønnum-Hyttel](https://datapublica.dk/en/people/pid_entity_4004158154-susanne-br-nnum-hyttel) | Board | BESTYRELSESMEDLEM • FORMAND |
| [Zaedo Musa Hajaya](https://datapublica.dk/en/people/pid_entity_4000696837-zaedo-musa-hajaya) | Board • Management | FORMAND • BESTYRELSESMEDLEM • ADM. DIR. |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Baker Tilly Denmark | Morten Friis Munksgaard | statsautoriseret revisor | Jul 10, 2026 |
| Baker Tilly Denmark | Suyankan Thanendran | statsautoriseret revisor | Jul 10, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | — | za\*\*\*@superbexperience.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39478021-superb-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerSuperb Group ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJan 19, 2023 |
| OwnerKinnevik Online AB | Ownership25–33.32 % | Voting rights25 % | FromJan 19, 2023 |
| OwnerSEED Capital Denmark III K/S | Ownership15–19.99 % | Voting rights15 % | FromJan 19, 2023 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerSuperb ApS | Ownership5–9.99 % | Voting rights5 % | FromMay 18, 2021 | ToJan 19, 2023 |
| OwnerKnight Growth Fund II Coöperatief U.A. | Ownership5–9.99 % | Voting rights5 % | FromMay 3, 2021 | ToJan 19, 2023 |
| OwnerSuperb Group ApS | Ownership50–66.66 % | Voting rights50 % | FromMay 18, 2021 | ToJan 18, 2023 |
| OwnerSEED Capital Denmark III K/S | Ownership10–14.99 % | Voting rights10 % | FromMay 18, 2021 | ToJan 18, 2023 |
| OwnerKinnevik Online AB | Ownership20–24.99 % | Voting rights20 % | FromMay 3, 2021 | ToJan 18, 2023 |
| OwnerSuperb Group ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromMay 3, 2021 | ToMay 17, 2021 |
| OwnerSuperb ApS | Ownership10–14.99 % | Voting rights10 % | FromMay 3, 2021 | ToMay 17, 2021 |
| OwnerSEED Capital Denmark III K/S | Ownership5–9.99 % | Voting rights5 % | FromMay 3, 2021 | ToMay 17, 2021 |
| OwnerSuperb Group ApS | Ownership100 % | Voting rights100 % | FromApr 5, 2018 | ToMay 2, 2021 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/39478021-superb-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Kinnevik Online AB | Direct | 25–33.32 % |
| Zaedo Musa Hajaya | Magic Founders ApS → Superb Group ApS | 16.66–33.33 % |
| Martin Khoshsoda Jensen | MJ Ventures ApS → Superb Group ApS | 8.33–16.66 % |
| Danmarks Eksport- og Investeringsfond | DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / SEED Capital Denmark III K/S | 3.75–7.6 % |
| NOVO NORDISK FONDEN | Novo Holdings A/S → SEED Capital Denmark III K/S | 1.5–3 % |
| Arbejdsmarkedets Tillægspension | ATP PRIVATE EQUITY K/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / ATP PRIVATE EQUITY K/S → SEED Capital Denmark III K/S | 0.86–2.4 % |
| AUGUSTINUS FONDEN | CHR. AUGUSTINUS FABRIKKER AKTIESELSKAB → SEED Capital Denmark III K/S | 0.75–2 % |
| Villum Fonden | VV PRIVATE EQUITY HOLDING ApS → VV PRIVATE EQUITY ApS → SEED Capital Denmark III K/S | 0.5–1.8 % |
| PFA-FONDEN | PFA HOLDING A/S → PFA PENSION, FORSIKRINGSAKTIESELSKAB. → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / PFA HOLDING A/S → PFA PENSION, FORSIKRINGSAKTIESELSKAB. → SEED Capital Denmark III K/S | 0.49–1.5 % |
| HK Danmark | SAMPENSION LIVSFORSIKRING A/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / SAMPENSION LIVSFORSIKRING A/S → SAMPENSION PRIVATE EQUITY K/S → SEED Capital Denmark III K/S | 0.18–0.67 % |
| DANSK ARBEJDSGIVERFORENING | PFA HOLDING A/S → PFA PENSION, FORSIKRINGSAKTIESELSKAB. → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / PFA HOLDING A/S → PFA PENSION, FORSIKRINGSAKTIESELSKAB. → SEED Capital Denmark III K/S | 0.15–0.45 % |
| KL | SAMPENSION LIVSFORSIKRING A/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / SAMPENSION LIVSFORSIKRING A/S → SAMPENSION PRIVATE EQUITY K/S → SEED Capital Denmark III K/S | 0.11–0.4 % |
| Offentligt Ansattes Organisationer | SAMPENSION LIVSFORSIKRING A/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / SAMPENSION LIVSFORSIKRING A/S → SAMPENSION PRIVATE EQUITY K/S → SEED Capital Denmark III K/S | 0.11–0.4 % |
| VELUX FONDEN | VV PRIVATE EQUITY HOLDING ApS → VV PRIVATE EQUITY ApS → SEED Capital Denmark III K/S | 0.11–0.4 % |
| DANSK METALARBEJDERFORBUND | SAMPENSION LIVSFORSIKRING A/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S / SAMPENSION LIVSFORSIKRING A/S → SAMPENSION PRIVATE EQUITY K/S → SEED Capital Denmark III K/S | 0.03–0.2 % |
| A.P. MØLLER OG HUSTRU CHASTINE MC-KINNEY MØLLERS FOND TIL ALMENE FORMAAL | A.P. MØLLER HOLDING A/S → APMH INVEST A/S → DANSKE BANK A/S → DANICA PENSION, LIVSFORSIKRINGSAKTIESELSKAB → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S | 0 % |
| BlackRock, Inc | DANSKE BANK A/S → DANICA PENSION, LIVSFORSIKRINGSAKTIESELSKAB → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S | 0 % |
| Velliv Foreningen F.M.B.A. | Velliv, Pension & Livsforsikring A/S → DANSK VÆKSTKAPITAL K/S → SEED Capital Denmark III K/S | 0 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/39478021-superb-aps)

- [Financial report](https://datapublica.dk/en/companies/39478021-superb-aps/financials)

- [Risk](https://datapublica.dk/en/companies/39478021-superb-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/39478021-superb-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/39478021-superb-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/39478021-superb-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/39478021-superb-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/39478021-superb-aps/investments)

- [Company website](https://www.superbexperience.com/dk)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/39478021)