---
title: "ISH ApS – CVR 39490250, financials and ownership"
description: "ISH ApS (CVR 39490250): ISH is an award-winning alcohol-free brand that uses natural botanical ingredients and advanced extraction techniques to create authentic taste experiences."
canonical_url: "https://datapublica.dk/en/companies/39490250-ish-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# ISH ApS

ISH ApS \(CVR 39490250\): ISH is an award-winning alcohol-free brand that uses natural botanical ingredients and advanced extraction techniques to create authentic taste experiences.

CVR number: 39490250

## Company details

- **CVR number:** 39490250

- **Status:** Aktiv

- **Address:** Carl Jacobsens Vej 16D 1, 2500, Valby

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Apr 1, 2018

- **Employees / FTEs:** 13 / 11

- **Production units:** 1

- **Website:** https://ishspirits.com/da

- **Facebook:** ishspirits

- **Instagram:** @ishspirits

- **LinkedIn:** ish-spirits

- **Trustpilot:** ishspirits.com

## Description

ISH is an award-winning alcohol-free brand that uses natural botanical ingredients and advanced extraction techniques to create authentic taste experiences.

ISH develops and sells alcohol-free drinks, including cocktails, spirits, wine and beer.

### Company's own description on virk.dk

Selskabets aktiviteter består i at drive virksomhed med udvikling, produktion og salg af ikke-alkoholisk spiritus, som alternativ til traditionelle alkoholiske spiritus, samt andre produkter i relation hertil, som selskabet bedømmer relevante.

Virksomhedens mission er at gøre det let at drikke alkoholfrit ved at udvikle tilfredsstillende alkoholfrie produkter med kendte klassiske smage. Vi opmuntrer til at være inkluderende og bygge bro mellem den bevidste nydelse og behovet for forkælelse og fest.

### Products & services

Alcohol-free cocktails • Alcohol-free spirits • Alcohol-free wine • Alcohol-free beer • Alcohol-free Spritz • London Botanical Spirit • Alcohol-free Sparkling Rosé • Everyday Athlete’s Ale • Alcohol-free Mojito • Tasting boxes

### Industries

Alcohol-free beverages • Food and beverage

### Customer types

Consumers • Bars and restaurants • Retailers • Bartenders • Bar managers • Purchasers in the on-trade industry

## Activities and industry

- Engroshandel med øl, mineralvand, frugt- og grøntsagssaft

- 463410 — Engroshandel med øl, mineralvand, frugt- og grøntsagssaft

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** 291,567

- **Operating profit:** -9,518,580

- **Profit after tax:** -10,133,744

- **Assets:** 18,883,642

- **Equity:** 4,605,884

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Charlotte Balfour van Burleigh](https://datapublica.dk/en/people/pid_entity_4005896599-charlotte-balfour-van-burleigh) | Board | BESTYRELSESMEDLEM |
| [Jørgen Buhl Rasmussen](https://datapublica.dk/en/people/pid_entity_4003884167-j-rgen-buhl-rasmussen) | Board | BESTYRELSESMEDLEM |
| [Morten Sørensen](https://datapublica.dk/en/people/pid_entity_4000535954-morten-s-rensen) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR |
| [Peter Ole Bruun](https://datapublica.dk/en/people/pid_entity_4003945325-peter-ole-bruun) | Board • Management | BESTYRELSESMEDLEM • ADM. DIR. |
| [René Vind Ludwigs](https://datapublica.dk/en/people/pid_entity_4000110712-ren-vind-ludwigs) | Board | FORMAND |
| [Torben Larsen](https://datapublica.dk/en/people/pid_entity_4004029145-torben-larsen) | Board | BESTYRELSESMEDLEM |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Beierholm | Jan Stender | Statsaut. revisor | Jun 26, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

Protected entities: Company; ISH ApS · Carl Jacobsens Vej 16D 1 · P-1023526650

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 6989\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) | he\*\*\*@ishspirits.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) |

Branches \(1\)

ISH ApS · Carl Jacobsens Vej 16D 1 · P-1023526650

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 2670\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) | mo\*\*\*\*@sunnyview.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) |

### From [ishspirits.com](https://ishspirits.com/)

| Contact | Phone | Email |
| --- | --- | --- |
| Main | — | he\*\*\*@ishspirits.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) |
| The OffISH | +45 69 89 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39490250-ish-aps) | — |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerSunny View ApS | Ownership25–33.32 % | Voting rights25 % | FromJul 20, 2022 |
| OwnerAnora Group Oyj | Ownership20–24.99 % | Voting rights20 % | FromJun 13, 2024 |
| OwnerDROOB ApS | Ownership10–14.99 % | Voting rights10 % | FromJun 27, 2024 |
| OwnerMaquina AB | Ownership5–9.99 % | Voting rights5 % | FromJul 20, 2022 |
| OwnerMS2 Venture ApS | Ownership5–9.99 % | Voting rights5 % | FromJan 9, 2026 |
| OwnerPETER BRUUN ApS | Ownership5–9.99 % | Voting rights5 % | FromJul 20, 2022 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerDROOB ApS | Ownership5–9.99 % | Voting rights5 % | FromJun 13, 2024 | ToJun 26, 2024 |
| OwnerAnora Group Oyj | Ownership25–33.32 % | Voting rights25 % | FromJul 20, 2022 | ToJun 12, 2024 |
| OwnerGENIICONSULT ApS | Ownership5–9.99 % | Voting rights5 % | FromDec 30, 2020 | ToJul 20, 2022 |
| OwnerMaquina AB | Ownership5–9.99 % | Voting rights5 % | FromJun 21, 2021 | ToJul 19, 2022 |
| OwnerPETER BRUUN ApS | Ownership5–9.99 % | Voting rights5 % | FromJun 21, 2021 | ToJul 19, 2022 |
| OwnerSunny View ApS | Ownership50–66.66 % | Voting rights50 % | FromFeb 25, 2019 | ToJul 19, 2022 |
| OwnerGENIICONSULT ApS | Ownership10–14.99 % | Voting rights10 % | FromMay 7, 2020 | ToDec 29, 2020 |
| OwnerKenneth Aabling Lorenzen Stage | Ownership5–9.99 % | Voting rights5 % | FromFeb 25, 2019 | ToMay 7, 2020 |
| OwnerNETVÆRKSGURU ApS | Ownership5–9.99 % | Voting rights5 % | FromFeb 25, 2019 | ToMay 7, 2020 |
| OwnerSelskabet 19. februar 2019 IVS | Ownership5–9.99 % | Voting rights5 % | FromFeb 25, 2019 | ToMay 7, 2020 |
| OwnerMorten Sørensen | Ownership100 % | Voting rights100 % | FromApr 1, 2018 | ToFeb 25, 2019 |
| OwnerSunny View ApS | Ownership100 % | Voting rights100 % | FromApr 1, 2018 | ToFeb 24, 2019 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/39490250-ish-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Anora Group Oyj | Direct | 20–24.99 % |
| Katrine Lee Larsen | Sunny View ApS | 12.5–22.22 % |
| Morten Sørensen | Sunny View ApS | 12.5–22.22 % |
| Maquina AB | Direct | 5–9.99 % |
| Peter Ole Bruun | PETER BRUUN ApS | 5–9.99 % |
| Per Asmund Christensen | MS2 Holding ApS → MS2 Venture ApS | 2.5–6.66 % |
| Frederik Droob Knudsen | S. Droob Holding 1 ApS → DROOB ApS / S. Droob Holding ApS → DROOB ApS | 1.44–4.87 % |
| Ida Droob Knudsen | S. Droob Holding 1 ApS → DROOB ApS / S. Droob Holding ApS → DROOB ApS | 1.44–4.87 % |
| Augusta Droob | NDH III ApS → DROOB ApS | 1.25–3.33 % |
| Caroline Droob | NDH III ApS → DROOB ApS | 1.25–3.33 % |
| Mathilde Droob | NDH III ApS → DROOB ApS | 1.25–3.33 % |
| Kaare Asmund Christensen | MS2 Venture ApS | 1–2.5 % |
| Tore Asmund Christensen | MS2 Venture ApS | 1–2.5 % |
| Anders Droob | NDH III ApS → DROOB ApS | 0.5–1.5 % |
| Sisse Droob Knudsen | S. Droob Holding 1 ApS → DROOB ApS / S. Droob Holding ApS → DROOB ApS | 0 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/39490250-ish-aps)

- [Financial report](https://datapublica.dk/en/companies/39490250-ish-aps/financials)

- [Risk](https://datapublica.dk/en/companies/39490250-ish-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/39490250-ish-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/39490250-ish-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/39490250-ish-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/39490250-ish-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/39490250-ish-aps/investments)

- [Company website](https://ishspirits.com/da)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/39490250)