O´TAY APS
Core data
Name | O´TAY APS |
Address | Vestergade 73 1 tv, 5000, Odense C |
Founded | Jul 6, 2018 |
Employees (CVR) | 9 |
Locations (P-units) | 1View locations |
Website | https://otay.dk/ |
 Facebook | otay.dk |
 Instagram | @otaycashmere |
 Trustpilot | otay-shop.dk |
Branch | Detailhandel med tøj (477110) |
Name | O´TAY APS |
Address | Vestergade 73 1 tv, 5000, Odense C |
Founded | Jul 6, 2018 |
Employees (CVR) | 9 |
Locations (P-units) | 1View locations |
Website | https://otay.dk/ |
| Facebook | otay.dk |
| Instagram | @otaycashmere |
| Trustpilot | otay-shop.dk |
Branch | Detailhandel med tøj (477110) |
Keep track of O´TAY APS
Description
O'TAY is a Danish cashmere and fashion brand founded in 2019 by Stephanie and Vivian Seedorff, focused on quality, timeless design, feminine details, and affordable luxury for women of all ages.
O'TAY offers an online and physical retail fashion universe with exclusive styles, including cashmere clothing, knitwear, outerwear, and accessories.
Company's own description on virk.dk
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
Products & services
Cashmere clothing · Knitwear · Outerwear · Fashion styles · Accessories · Electronic gift cards
Industries
Fashion retail · Apparel and accessories
Customer types
Women of all ages · Quality-conscious women
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 3,217,753 | |||||||
| Operating profit | 454,366 | |||||||
| Profit before tax | 394,103 | |||||||
| Net income | 300,938 | |||||||
| Total assets | 8,218,697 | |||||||
| Equity | 5,959,337 | |||||||
| Avg. employees | 5 | |||||||
2019–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Stephanie Denise Seedorff | Registered as founderJul 6, 2018 | Current roles Management | Ownership 33.33–49.99 %Legal |
| Vivian Denis Seedorff | Registered as founderJul 6, 2018 | Current roles — | Ownership 33.33–49.99 %Legal |
People
| Person | Roles | Titles |
|---|---|---|
| Stephanie Denise Seedorff | Roles ManagementEJERREGISTER | TitlesDIREKTØR |
| Vivian Denis Seedorff | Roles EJERREGISTER | Titles— |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| RevisorGruppen v/ Lilly Jeppesen | AuditorLilly Jeppesen | Roleregistreret revisor medlem af FSR - danske revisorer | FromMay 21, 2026 |
| RevisorGruppen v/ Lilly Jeppesen | Auditor— | Role— | FromMay 21, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromOct 27, 2023 | |
| Ownership33.33–49.99 % | Voting rights33.33 % | FromOct 27, 2023 | |
| Ownership20–24.99 % | Voting rights20 % | FromApr 8, 2025 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Stephanie Denise Seedorff | Ownership through Direct | 33.33–49.99 % |
| Vivian Denis Seedorff | Ownership through Direct | 33.33–49.99 % |
| Brian Djernes | Ownership through | 6.66–15 % |
| Louise Andreasen | Ownership through | 3.33–7.5 % |
| Jens Christian Lorenzen | Ownership through | 2–3.75 % |
| Cathrine Søndergaard Djernes | Ownership through | 1.5–3.34 % |
| Emilie Søndergaard Djernes | Ownership through | 1.5–3.34 % |
| Kasper Egsvang Andreasen | Ownership through | 0.5–1.25 % |
| Mathias Egsvang Andreasen | Ownership through | 0.5–1.25 % |
| Rasmus Egsvang Andreasen | Ownership through | 0.5–1.25 % |