---
title: "Ulala ApS – CVR 39740168, financials and ownership"
description: "Ulala ApS (CVR 39740168). Active · Detailhandel med kosmetikvarer og toiletartikler · Vedbæk. Gross profit -7.6K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/39740168-ulala-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Ulala ApS

Ulala ApS \(CVR 39740168\). Active · Detailhandel med kosmetikvarer og toiletartikler · Vedbæk. Gross profit -7.6K DKK \(2025\).

CVR number: 39740168

## Company details

- **CVR number:** 39740168

- **Status:** Aktiv

- **Address:** Troldager 8, 2950, Vedbæk

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Jul 20, 2018

- **Production units:** 1

- **Website:** www.ulala.dk

## Description

Selskabets væsentligste aktiviteter består i at drive virksomhed med internethandel med kosmetik, hudplejeprodukter, andre skønhedsprodukter og hermed beslægtet virksomhed.

## Activities and industry

- Detailhandel med kosmetikvarer og toiletartikler

- 477500 — Detailhandel med kosmetikvarer og toiletartikler

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -7,611

- **Operating profit:** -7,611

- **Profit after tax:** -22,195

- **Assets:** 52,674

- **Equity:** -52,727

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Ida Millschou Voigt](https://datapublica.dk/en/people/pid_entity_4007666019-ida-millschou-voigt) | Management | ADM. DIR. |
| [Rikke Elverdam](https://datapublica.dk/en/people/pid_entity_4006472043-rikke-elverdam) | EJERREGISTER | — |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| ReviTotalStatsautoriseret Revisionsfirma | Frantz Slisz | Statsautoriseret revisor | Aug 4, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 2260\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39740168-ulala-aps) | i\*\*@ulala.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F39740168-ulala-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerRikke Elverdam | Ownership50–66.66 % | Voting rights50 % | FromSep 30, 2021 |
| OwnerVoigtig ApS | Ownership50–66.66 % | Voting rights50 % | FromJul 20, 2018 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerSludder IVS | Ownership50–66.66 % | Voting rights50 % | FromJul 20, 2018 | ToSep 30, 2021 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/39740168-ulala-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Ida Millschou Voigt | Voigtig ApS | 50–66.66 % |
| Rikke Elverdam | Direct | 50–66.66 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/39740168-ulala-aps)

- [Financial report](https://datapublica.dk/en/companies/39740168-ulala-aps/financials)

- [Risk](https://datapublica.dk/en/companies/39740168-ulala-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/39740168-ulala-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/39740168-ulala-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/39740168-ulala-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/39740168-ulala-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/39740168-ulala-aps/investments)

- [Company website](https://www.ulala.dk/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/39740168)