PriceShape ApS
Core data
Name | PriceShape ApS |
Address | Åboulevarden 37 5, 8000, Aarhus C |
Founded | Jul 20, 2019 |
| 89 / 88 | |
Locations (P-units) | 1View locations |
Website | https://priceshape.dk/ |
 Facebook | PriceShape.dk |
 Instagram | @price.shape |
 LinkedIn | priceshape |
Branch | Computerprogrammering (621000) |
Name | PriceShape ApS |
Address | Åboulevarden 37 5, 8000, Aarhus C |
Founded | Jul 20, 2019 |
| 89 / 88 | |
Locations (P-units) | 1View locations |
Website | https://priceshape.dk/ |
| Facebook | PriceShape.dk |
| Instagram | @price.shape |
| LinkedIn | priceshape |
Branch | Computerprogrammering (621000) |
Keep track of PriceShape ApS
Description
PriceShape is a platform that provides webshops, brands and wholesalers with live market data and insights to protect margins, optimize pricing and make data-driven decisions.
PriceShape helps e-commerce teams monitor competitor prices, automate pricing, optimize advertising budgets, identify deadstock and analyze brand performance and market opportunities.
Products & services
PriceShape platform · competitor price monitoring · dynamic pricing · advertising budget optimization · deadstock identification · Brand Insights · AI feature Penny · Customer Success · Product Support
Industries
software_saas · retail_ecommerce
Customer types
webshops · brands · wholesalers · e-commerce teams
Financials
| Reporting period | 2025DKK | |||||
|---|---|---|---|---|---|---|
| Gross profit | 48,631,000 | |||||
| Operating profit | -5,770,000 | |||||
| Profit before tax | -13,548,000 | |||||
| Net income | -12,292,000 | |||||
| Total assets | 47,432,000 | |||||
| Equity | 3,098,000 | |||||
| Avg. employees | 92 | |||||
2020–2025 Unlock financial history | ||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From priceshape.dk
| Contact | Phone | |
|---|---|---|
| Main | +45 71 74 ** **Show full | — |
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Frederik Christiansen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Kasper Rittig Strand | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorChristian Roding | RoleState Authorised Public Accountant | FromJun 8, 2026 |
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorChristian Roding | RoleState Authorised Public Accountant | FromJun 8, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromAug 16, 2024 |
Child companies
| Company | Ownership | Voting rights | From | To |
|---|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJul 20, 2019 | ToMay 17, 2021 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| 🇬🇧Polestar UK HoldCo Limited | Ownership through | 100 % |