Viamaja ApS
Core data
Name | Viamaja ApS |
Address | Morsøvej 1, 8800, Viborg |
Founded | Sep 2, 2020 |
| 65 / 49 | |
Locations (P-units) | 1View locations |
Website | https://viamaja.dk/ |
 Facebook | miomio.dk |
 Instagram | @viamaja.dk_ |
 Trustpilot | viamaja.dk |
Branch | Detailhandel med køkkenudstyr og service mv. (475530) |
Name | Viamaja ApS |
Address | Morsøvej 1, 8800, Viborg |
Founded | Sep 2, 2020 |
| 65 / 49 | |
Locations (P-units) | 1View locations |
Website | https://viamaja.dk/ |
| Facebook | miomio.dk |
| Instagram | @viamaja.dk_ |
| Trustpilot | viamaja.dk |
Branch | Detailhandel med køkkenudstyr og service mv. (475530) |
Keep track of Viamaja ApS
Description
VIAMAJA is a home and lifestyle webshop offering carefully selected furniture, home décor, clothing, sheepskins, cork products, and metal and iron products in multiple styles. The brand was previously known as Miomio.
VIAMAJA sells furniture, home décor, clothing, sheepskins, cork products, and metal and iron products online. It also designs and produces VIAMAJA interior products and offers online gift cards.
Company's own description on virk.dk
Viamaja ApS driver e-handel med salg af boliginteriør, Livstil og øvrige produkter til hjemmet. Selskabet har fortsat fokus på at udvikle et bredt og attraktivt sortiment samt skabe en effektiv og skalerbar e-handelsplatform. Selskabet opererer i Danmark samt på en række europæiske markeder, herunder Sverige, Norge og Tyskland.
Products & services
Furniture · Home décor · Clothing · Long-haired sheepskins · Short-haired sheepskins · Gotland sheepskins · Dutch sheepskins · Swedish melange sheepskins · Imitation sheepskins · Cork products · Metal and iron products · Candlesticks · Lamps · Coat racks · Shelves · Pot rings · Boards · Gift cards · VIAMAJA design products
Industries
Furniture and home décor retail · Lifestyle retail · E-commerce
Customer types
Consumers furnishing their homes · Online shoppers
Analysis by AI ✨
In the financial year from 1 July 2025 to 30 June 2026, gross profit rose to DKK 25.4 million from DKK 17.5 million in the preceding year, and profit after tax increased to DKK 6.3 million from DKK 3.6 million. Laza Holding 2 ApS, Miomio.dk holding ApS, MySevenoaks ApS and Kystager ApS each hold a stake in Viamaja. As of 3 March 2025, their registered capital interests were 33.33–49.99%, 33.33–49.99%, 10–14.99% and 10–14.99%, respectively. Malevik Öfvre AB, a Swedish owner of Kystager ApS, has a registered capital interest of 25–33.32% in Kystager ApS.
The latest monthly register, for August 2026, records 65 employees and 49 full-time equivalents (FTE). In September 2025, it recorded 42 employees and 35 FTE; the employee count therefore increased by 23 and FTE by 14.
The company’s registered address changed from Lundvej 14 to Morsøvej 1, 8800 Viborg, effective 10 September 2025. On 10 September 2026, Søren Lund Nielsen, Maja Elsborg Wistisen and Leo Vinther Jørgensen were recorded as board members, and Heidi Thousgaard Terrvik as chair.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2025/261 Jul 2025 - 30 Jun 2026DKK | |||||
|---|---|---|---|---|---|---|
| Gross profit | 25,438,014 | |||||
| Operating profit | 8,669,838 | |||||
| Profit before tax | 8,254,645 | |||||
| Net income | 6,340,770 | |||||
| Total assets | 44,272,741 | |||||
| Equity | 18,263,153 | |||||
2021–2026 Unlock financial history | ||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
2026Calculated3 consecutive growth years
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Heidi Thousgaard Terrvik | Roles Board | TitlesFORMAND |
| Leo Vinther Jørgensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Maja Elsborg Wistisen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Søren Lund Nielsen | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Revisorerne Godkendt Revisionsanpartsselskab | AuditorMartin Anker Petersen | RoleStatsautoriseret revisor | FromOct 5, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromMar 3, 2025 | |
| Ownership33.33–49.99 % | Voting rights33.33 % | FromMar 3, 2025 | |
| Ownership10–14.99 % | Voting rights10 % | FromMar 3, 2025 | |
| Ownership10–14.99 % | Voting rights10 % | FromMar 3, 2025 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Maja Elsborg Wistisen | Ownership through | 33.33–49.99 % |
| Søren Lund Nielsen | Ownership through | 33.33–49.99 % |
| Heidi Thousgaard Terrvik | Ownership through | 6.66–13.49 % |
| Judith Nymann Jørgensen | Ownership through | 5–10 % |
| Leo Vinther Jørgensen | Ownership through | 5–10 % |
| 🇸🇪Malevik Öfvre AB | Ownership through | 2.5–5 % |