--- title: "Acend ApS – CVR 41667451, financials and ownership" description: "Acend ApS (CVR 41667451). Active · Computerkonsulentbistand og forvaltning af computerfaciliteter · København K. 9 employees (CVR) (Jul 2026). Gross profit 3.9M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/41667451-acend-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # Acend ApS Acend ApS \(CVR 41667451\). Active · Computerkonsulentbistand og forvaltning af computerfaciliteter · København K. 9 employees \(CVR\) \(Jul 2026\). Gross profit 3.9M DKK \(2025\). CVR number: 41667451 ## Company details - **CVR number:** 41667451 - **Status:** Aktiv - **Address:** Frederiksberggade 26 4, 1459, København K - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Sep 10, 2020 - **Employees / FTEs:** 9 / 6 - **Production units:** 1 - **Website:** https://acend.dk/ - **Trustpilot:** acend.dk ## Description Acend is a digital growth partner and web, Meta, AI, SEM and SEO agency that helps ambitious companies achieve more conversions through search engines, AI and their general online presence. Acend provides digital marketing and web services focused on increasing relevant traffic and conversions, including SEO, SEM, Google Ads, Meta strategy and execution, AI search optimization, content, website development and conversion rate optimization. ### Company's own description on virk.dk Selskabets hovedaktivitet har bestået i levering af analyser for hjemmesideoptimering samt konsulentydelser i tilknytning hertil. ### Products & services Linkbuilding • Complete SEO solutions • Technical SEO • Google Ads • Meta strategy and execution • AI search \(GEO\) optimization • Content \(on-page and off-page\) • Website optimization and development • Conversion rate optimization \(CRO\) • Free digital marketing analysis ### Industries Digital marketing • Search engine optimization • Web development ### Customer types Companies • Businesses seeking digital marketing, web and SEO services ### Customers & references Risbjerg Auto • M2 Tango • Gerflor.dk • Malergalsgaard.dk • ProBatteri.dk • Gravid.dk • greatwine.dk • gertrune.dk • gallakorsel.dk • handyman.dk • spydmadvogn.dk • jbg-consulting.dk ## Activities and industry - Computerkonsulentbistand og forvaltning af computerfaciliteter - 622000 — Computerkonsulentbistand og forvaltning af computerfaciliteter ## Latest financial period - **Reporting period:** 2024/25 \(1 Sept 2024 - 31 Aug 2025\) - **Currency:** DKK - **Gross profit:** 3,881,466 - **Operating profit:** 592,960 - **Profit after tax:** 459,706 - **Assets:** 1,240,280 - **Equity:** 638,306 ## Founders | Founder | Registered as founder | Current roles | Ownership | | --- | --- | --- | --- | | [Jonas Asbjørn Lucich](https://datapublica.dk/en/people/pid_entity_4006902827-jonas-asbj-rn-lucich) | Sep 10, 2020 | Management | 66.67–89.99 % / Indirect via [Bear Holding ApS](https://datapublica.dk/en/companies/45050653-bear-holding-aps) | ## People | Person | Roles | Titles | | --- | --- | --- | | [Frederik Krøl Larsen](https://datapublica.dk/en/people/pid_entity_4010016783-frederik-kr-l-larsen) | Management | DIREKTØR | | [Jonas Asbjørn Lucich](https://datapublica.dk/en/people/pid_entity_4006902827-jonas-asbj-rn-lucich) | Management | ADM. DIR. | | [Steffen Krogsgaard Andersen](https://datapublica.dk/en/people/pid_entity_4006623382-steffen-krogsgaard-andersen) | Management | DIREKTØR | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | BUUS JENSEN, Statsautoriserede revisorer | Benjamin Møller Obel | Statsautoriseret revisor | Oct 21, 2025 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | — | in\*\*@acend.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F41667451-acend-aps) | ### From [acend.dk](https://acend.dk/) | Contact | Phone | Email | | --- | --- | --- | | Main | — | in\*\*@acend.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F41667451-acend-aps) | | Company | +45 22 28 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F41667451-acend-aps) | — | | Google Ads | +45 70 60 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F41667451-acend-aps) | — | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerBear Holding ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromAug 30, 2024 | | OwnerS. Krogsgaard Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromJan 2, 2026 | | OwnerKrøl Holding ApS | Ownership10–14.99 % | Voting rights10 % | FromAug 1, 2024 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerJonas Asbjørn Lucich | Ownership66.67–89.99 % | Voting rights66.67 % | FromAug 1, 2024 | ToAug 30, 2024 | | OwnerJonas Asbjørn Lucich | Ownership100 % | Voting rights100 % | FromSep 10, 2020 | ToJul 31, 2024 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/41667451-acend-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Jonas Asbjørn Lucich | Bear Holding ApS | 66.67–89.99 % | | Steffen Krogsgaard Andersen | S. Krogsgaard Holding ApS | 20–24.99 % | | Frederik Krøl Larsen | Krøl Holding ApS | 10–14.99 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/41667451-acend-aps) - [Financial report](https://datapublica.dk/en/companies/41667451-acend-aps/financials) - [Risk](https://datapublica.dk/en/companies/41667451-acend-aps/risk) - [Timeline](https://datapublica.dk/en/companies/41667451-acend-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/41667451-acend-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/41667451-acend-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/41667451-acend-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/41667451-acend-aps/investments) - [Company website](https://acend.dk/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/41667451)