---
title: "Creative Force ApS – CVR 41956895, financials and ownership"
description: "Creative Force ApS (CVR 41956895). Active · Computerprogrammering · Holstebro. 25 employees (CVR). Revenue 12.5M USD (2025)."
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locale: "en"
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---

# Creative Force ApS

Creative Force ApS \(CVR 41956895\). Active · Computerprogrammering · Holstebro. 25 employees \(CVR\). Revenue 12.5M USD \(2025\).

CVR number: 41956895

## Company details

- **CVR number:** 41956895

- **Status:** Aktiv

- **Address:** Nupark 43, 7500, Holstebro

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Dec 11, 2020

- **Employees \(CVR\):** 25

- **Production units:** 1

- **Website:** https://www.creativeforce.io/

## Description

Creative Force is a privately held SaaS company providing a workflow platform for large-scale eCommerce content production. Founded in 2019, it is headquartered in Holstebro, Denmark, with a U.S. headquarters in Boston.

Creative Force helps brands, retailers, and commercial studios plan, produce, review, approve, and manage high-volume eCommerce and editorial images, video, and copy through a single workflow platform with automation, collaboration tools, integrations, and production visibility.

### Products & services

SaaS workflow platform • Studio, hybrid, and AI production workflows • Workflow automation • Product tagging • MCP access to production data • Style guides • Cloud automation • Planning and resourcing • Living product data • Review and approval • eCommerce content production • Editorial images • Video • Copywriting • Integrations with Capture One, Adobe Creative Cloud, and Adobe Workfront • API-first integrations with DAM, PIM, and cloud storage systems • Vendor-provided image management

### Industries

eCommerce content production • creative operations • workflow automation

### Customer types

brands • retailers • commercial studios • companies with in-house or external eCommerce content teams

## Activities and industry

- Computerprogrammering

- 621000 — Computerprogrammering

## Latest financial period

- **Reporting period:** 2025

- **Currency:** USD

- **Revenue:** 12,531,000

- **Profit after tax:** -990,000

- **Assets:** 26,653,000

- **Equity:** 5,878,000

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Tejs Dindler Rasmussen](https://datapublica.dk/en/people/pid_entity_4000336339-tejs-dindler-rasmussen) | Board | BESTYRELSESMEDLEM |
| [Thomas Gjedbo Kragelund](https://datapublica.dk/en/people/pid_entity_4000210784-thomas-gjedbo-kragelund) | Management | DIREKTØR |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab | Christine Tveteraas | State Authorised Public Accountant | Jul 9, 2026 |
| PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab | Henrik Berring Rasmussen | State Authorised Public Accountant | Jul 9, 2026 |

## Contact

### From [creativeforce.io](https://www.creativeforce.io/)

| Contact | Phone | Email |
| --- | --- | --- |
| Press | — | pr\*\*\*@creativeforce.io [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F41956895-creative-force-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerM5 CF BidCo ApS | Ownership100 % | Voting rights100 % | FromJul 14, 2026 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerTEJS DINDLER RASMUSSEN HOLDING ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJul 18, 2023 | ToJul 14, 2026 |
| OwnerTHOMAS KRAGELUND HOLDING ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJul 18, 2023 | ToJul 14, 2026 |
| OwnerbyFounders VC Fund II K/S | Ownership5–9.99 % | Voting rights5 % | FromJul 18, 2023 | ToJul 14, 2026 |
| OwnerDanmarks Eksport- og Investeringsfond | Ownership5–9.99 % | Voting rights5 % | FromJul 18, 2023 | ToJul 14, 2026 |
| OwnerHearst Strategies, Inc. | Ownership5–9.99 % | Voting rights5 % | FromJul 18, 2023 | ToJul 14, 2026 |
| OwnerbyFounders VC Fund II K/S | Ownership10–14.99 % | Voting rights10 % | FromJul 8, 2022 | ToJul 17, 2023 |
| OwnerTEJS DINDLER RASMUSSEN HOLDING ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJun 29, 2021 | ToJul 17, 2023 |
| OwnerTHOMAS KRAGELUND HOLDING ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJun 29, 2021 | ToJul 17, 2023 |
| OwnerPIXELZ ApS | Ownership100 % | Voting rights100 % | FromDec 11, 2020 | ToJun 29, 2021 |

## Child companies

### Previous

| Company | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| CompanyCF SpinMe ApS | Ownership100 % | Voting rights100 % | FromJan 23, 2025 | ToDec 30, 2025 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/41956895-creative-force-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| M5 Software Holding AB | M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 50–66.66 % |
| Tejs Dindler Rasmussen | TEJS DINDLER RASMUSSEN HOLDING ApS → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 15–19.99 % |
| Thomas Gjedbo Kragelund | THOMAS KRAGELUND HOLDING ApS → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 15–19.99 % |
| NOVO NORDISK FONDEN | Novo Holdings A/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.75–2 % |
| VÆKSTFONDEN | byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.75–2 % |
| AUGUSTINUS FONDEN | CHR. AUGUSTINUS FABRIKKER AKTIESELSKAB → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.5–1.5 % |
| ISOMER CAPITAL II SCSp | byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.25–1 % |
| Tais Clausen | CLAUSEN ENGINEERING ApS → Sagitta Investments ApS → NEWTON ApS → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.11–0.67 % |
| Nikolaj Hoffmann Deichmann | DM Family Office ApS → DEICHMANN MEDIA ApS → TENFIFTY ApS → NEWTON ApS → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.1–0.67 % |
| Danmarks Eksport- og Investeringsfond | Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.06–0.34 % |
| Christian Emborg | CEC Vault ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.01–0.1 % |
| Martin Laub | INNOVATIONS A/S → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.01–0.1 % |
| NORDEA-FONDEN | Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0.01–0.1 % |
| Thomas Thulesen | TTH ApS → WWC ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.09 % |
| Villum Fonden | VKR HOLDING A/S → Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.09 % |
| Kaare Agerholm Danielsen | ERD Holding ApS → Danielsen 2 ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.08 % |
| Dorte Frøland Danielsen | DRD Holding ApS → Danielsen 2 ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.05 % |
| Holger Rubæk Danielsen | HRD Holding ApS → Danielsen 2 ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.05 % |
| Peter Lund | Opasa X ApS → OPASA ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.07 % |
| Anna Sophie Lund | Opasa X ApS → OPASA ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.04 % |
| Oscar Mathias Lund | Opasa X ApS → OPASA ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.04 % |
| Henrik Broksø Thulesen | WWC ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.01 % |
| Jens Villum Kann-Rasmussen | VKR HOLDING A/S → Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.01 % |
| Joan Thorsted Thulesen | WWC ApS → byFounders VC Feeder Fund II K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.01 % |
| Mads Kann-Rasmussen | VKR HOLDING A/S → Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0–0.01 % |
| Søren Bjerre-Nielsen | VKR HOLDING A/S → Dansk Vækstkapital III K/S → byFounders VC Fund II K/S → M5 CF TopCo ApS → M5 CF MIDCO APS → M5 CF BidCo ApS | 0 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/41956895-creative-force-aps)

- [Financial report](https://datapublica.dk/en/companies/41956895-creative-force-aps/financials)

- [Risk](https://datapublica.dk/en/companies/41956895-creative-force-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/41956895-creative-force-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/41956895-creative-force-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/41956895-creative-force-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/41956895-creative-force-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/41956895-creative-force-aps/investments)

- [Company website](https://www.creativeforce.io/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/41956895)