---
title: "Keep Smiling ApS – CVR 42119830, financials and ownership"
description: "Keep Smiling ApS (CVR 42119830). Active · Drift af dagspa, saunaer og dampbade · Herning. 4 employees (CVR) (Jul 2026). Gross profit 1M DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/42119830-keep-smiling-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Keep Smiling ApS

Keep Smiling ApS \(CVR 42119830\). Active · Drift af dagspa, saunaer og dampbade · Herning. 4 employees \(CVR\) \(Jul 2026\). Gross profit 1M DKK \(2025\).

CVR number: 42119830

## Company details

- **CVR number:** 42119830

- **Status:** Aktiv

- **Address:** Sønderager Engpark 56, 7400, Herning

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Feb 8, 2021

- **Employees / FTEs:** 4 / 3

- **Production units:** 1

## Description

Virksomhedens formål er at drive virksomhed med coaching og anden personlig udvikling, samt enhver virksomhed i relation hertil.

## Activities and industry

- Drift af dagspa, saunaer og dampbade

- 962300 — Drift af dagspa, saunaer og dampbade

## Latest financial period

- **Reporting period:** 2024/25 \(1 Oct 2024 - 30 Sept 2025\)

- **Currency:** DKK

- **Gross profit:** 1,049,438

- **Operating profit:** 38,613

- **Profit after tax:** 36,963

- **Assets:** 315,268

- **Equity:** 137,326

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Michelle Dyrbjerg Vesterby](https://datapublica.dk/en/people/pid_entity_4000661909-michelle-dyrbjerg-vesterby) | Management | ADM. DIR. |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Kreston SR | Ulrik Alminde | Statsautoriseret revisor | Nov 24, 2025 |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerKeep Smiling Holding ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromSep 1, 2026 |
| OwnerYouzone ApS | Ownership25–33.32 % | Voting rights25 % | FromSep 1, 2026 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerKeep Smiling Holding ApS | Ownership100 % | Voting rights100 % | FromJun 30, 2025 | ToAug 31, 2026 |
| OwnerMarginal Gains ApS | Ownership25–33.32 % | Voting rights25 % | FromFeb 8, 2021 | ToJun 30, 2025 |
| OwnerKeep Smiling Holding ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromFeb 8, 2021 | ToJun 29, 2025 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Michelle Dyrbjerg Vesterby | Keep Smiling Holding ApS | 66.67–89.99 % |
| Morten Toustrup Mellergaard | M.M. Herning ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / M.M. Herning ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 3.75–8.89 % |
| Claus Nørgaard Sommer | Claus Sommer ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Claus Sommer ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 3.12–11.85 % |
| Søren Frandsen | FRANDSENS INVEST ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / FRANDSENS INVEST ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 1.87–5.33 % |
| Claus Fedder Sørensen | 1969 CFS Invest ApS → BidCo 5 ManCo ApS → Youzone ApS / 1969 CFS Invest ApS → HPC Performance Invest ApS → Youzone ApS | 1.04–3.33 % |
| Anders Kaag | KAAG-INVEST ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / KAAG-INVEST ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.93–3.55 % |
| Elias Henrik Hesseldal Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.93–3.95 % |
| Norh Villads Lægsgaard Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.93–3.95 % |
| Sofia Liv Hesseldal Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.93–3.95 % |
| Xavi Zander Lægsgaard Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.93–3.95 % |
| Henrik Vestergaard Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS / KASTBJERG INVEST ApS → HPC Performance Invest ApS → Youzone ApS | 0.88–4.04 % |
| Frank Vorgod Kristensen | BidCo 5 ManCo ApS → Youzone ApS | 0.62–1.67 % |
| Henrik Hyldgaard | HYLDGAARD HOLDING, HERNING ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.62–1.67 % |
| Tina Lægsgaard Kastbjerg | Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → Youzone ApS / Kastbjerg Family ApS → OUTHNK ApS → OUTHNK Equity & Growth Partner ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.46–2.37 % |
| Poul Sand | POUL SAND A/S → HPC Performance Invest ApS → Youzone ApS | 0.41–1.67 % |
| Malthe Thoustrup Poulsen | PETER POULSEN HOLDING ApS → Reforma Invest KBH I ApS → Youzone ApS | 0.37–1.67 % |
| Oliver Thoustrup Poulsen | PETER POULSEN HOLDING ApS → Reforma Invest KBH I ApS → Youzone ApS | 0.37–1.67 % |
| Charlotte Brøgger | CJ HOLDING HERNING ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.31–1.11 % |
| Claus Johansen | CJ HOLDING HERNING ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.31–1.11 % |
| Claus Michael Møller | Veleta Business Club Holding ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.31–1.11 % |
| Michael Fæster Reihs | Veleta Business Club Holding ApS → BidCo 5 ManCo ApS → Youzone ApS | 0.31–1.11 % |
| Kristian Bjørn Skaarup | LAUAS Holding ApS → Reforma Invest KBH I ApS → Youzone ApS | 0.12–0.5 % |
| Peter Michael Thoustrup Poulsen | Peter Poulsen Holding 2019 ApS → PETER POULSEN HOLDING ApS → Reforma Invest KBH I ApS → Youzone ApS | 0.11–0.5 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/42119830-keep-smiling-aps)

- [Financial report](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/financials)

- [Risk](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/42119830-keep-smiling-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/42119830)