Pace Group ApS
Core data
Name | Pace Group ApS |
Address | Vestergade 48H 2, 8000, Aarhus C |
Founded | Feb 11, 2021 |
| 17 / 12 | |
Locations (P-units) | 1View locations |
Website | https://pace.dk/ |
 Facebook | bilhandeldk |
 Instagram | @bilhandeldk |
Branch | Drift af portaler til internettet (639100) |
Name | Pace Group ApS |
Address | Vestergade 48H 2, 8000, Aarhus C |
Founded | Feb 11, 2021 |
| 17 / 12 | |
Locations (P-units) | 1View locations |
Website | https://pace.dk/ |
| Facebook | bilhandeldk |
| Instagram | @bilhandeldk |
Branch | Drift af portaler til internettet (639100) |
Keep track of Pace Group ApS
Description
Pace is a provider of services and tools that guide Danish car owners through decisions related to owning, buying, selling, leasing, renting and servicing cars. It operates websites, apps and services including Bilhandel, TjekBil, SmartSalg and NEMbilhandel, and provides vehicle and market data solutions.
Pace helps Danish car owners make better decisions through digital platforms, tools and services. It connects car dealers with relevant car buyers and supplies vehicle information, valuations, technical data, market insights and user preferences to businesses.
Company's own description on virk.dk
1. Virksomhedens væsentligste aktiviteter Selskabets aktivitet er salg af tjenesteydelser indenfor digital markedsføringsamt anden hermed beslægtet virksomhed.
Products & services
Bilhandel · TjekBil · SmartSalg · NEMbilhandel · Websites, apps and digital services for car leasing, renting, buying, selling and servicing · Vehicle information · Vehicle valuations · Technical data · Market insights · User preferences data · Lead generation and connections between car dealers and car buyers
Industries
Automotive digital services · Vehicle data and market insights · Online automotive marketplaces
Customer types
Danish car owners · Car dealers · Business partners using vehicle and market data
Analysis by AI ✨
The 2025 accounts show gross profit of DKK 9.1 million and profit after tax of DKK 770,896. The company had 17 employees, equivalent to 12 full-time equivalents, in August 2026.
Pace Group ApS was founded on 11 February 2021 as Bilhandel ApS and changed its name to Pace Group ApS on 14 June 2024. Its registered main activity is the sale of digital marketing services; the 2025 accounts describe the same activity.
HEYMATE HOLDING ApS currently owns 66.67–89.99% of Pace Group ApS and holds 66.67% of the voting rights. Karlton Holding ApS and Timoshenko Holding ApS each own 10–14.99%.
Pace Group owns 90–99.99% of TRADEMATE ApS, 100% of ÆRLIG FORSIKRINGSFORMIDLING ApS, 66.67–89.99% of CARZILLA ApS, and 50–66.66% of elbiil.dk ApS. CARZILLA entered the ownership portfolio on 30 June 2025 and elbiil.dk on 3 July 2025.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | |||||
|---|---|---|---|---|---|
| Gross profit | 9,122,817 | ||||
| Operating profit | 2,038,805 | ||||
| Profit before tax | 1,223,521 | ||||
| Net income | 770,896 | ||||
| Total assets | 5,080,685 | ||||
| Equity | 2,270,301 | ||||
| Avg. employees | 12 | ||||
2021–2025 Unlock financial history | |||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From cvr.dk
From pace.dk
| Contact | Phone | |
|---|---|---|
| Company | ||
| Sales | — | sa**@pace.dkShow full |
| Camilla PetersenManager | — | **@pace.dkShow full |
| Ebbe Møberg | — | **@pace.dkShow full |
| Frederik SimonsenKonsulent | — | **@pace.dkShow full |
| Karoline AndersenSpecialist | — | ka**@pace.dkShow full |
| Lukas Jørgensen | — | **@pace.dkShow full |
| Digital KonsulentKonsulent | 2515****Show full | — |
| Business Operations ManagerManager | 2871****Show full | — |
| SoMe SpecialistSpecialist | 3020****Show full | — |
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Christoffer Hübertz Christensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Karsten Kenneth Andersen | Roles Board | TitlesFORMAND |
| Rasmus Billeschou Krath | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Søren Braad Steen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Martinsen, Statsautoriseret Revisionspartnerselskab | AuditorErling Kirk Brødbæk | Rolestatsautoriseret revisor | FromMay 15, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership66.67–89.99 % | Voting rights66.67 % | FromFeb 11, 2021 | |
| Ownership10–14.99 % | Voting rights10 % | FromSep 2, 2022 | |
| Ownership10–14.99 % | Voting rights10 % | FromSep 2, 2022 |
Child companies
| Company | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromApr 26, 2021 | |
| Ownership90–99.99 % | Voting rights90 % | FromApr 26, 2021 | |
| Ownership66.67–89.99 % | Voting rights66.67 % | FromJun 30, 2025 | |
| Ownership50–66.66 % | Voting rights50 % | FromJul 3, 2025 |