---
title: "AthleticWare ApS – CVR 42327697, financials and ownership"
description: "AthleticWare ApS (CVR 42327697). Active · Anden udgivelse af software · Herning. 2 employees (CVR) (Jul 2026). Gross profit -1.2M DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/42327697-athleticware-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# AthleticWare ApS

AthleticWare ApS \(CVR 42327697\). Active · Anden udgivelse af software · Herning. 2 employees \(CVR\) \(Jul 2026\). Gross profit -1.2M DKK \(2025\).

CVR number: 42327697

## Company details

- **CVR number:** 42327697

- **Status:** Aktiv

- **Address:** Anne-Maries Vej 10, 7400, Herning

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Apr 16, 2021

- **Employees / FTEs:** 2 / 0.19

- **Production units:** 1

## Description

Selskabets aktivitet består i at udøve virksomhed med udvikling af B2C og B2B, app og internet koncepter for personlig udvikling for atleter og roller og funktioner relateret hertil, og derunder relaterede support og service ydelser, samt anden dermed beslægtet virksomhed efter bestyrelsens skøn.

## Activities and industry

- Anden udgivelse af software

- 582900 — Anden udgivelse af software

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -1,158,995

- **Operating profit:** -1,435,678

- **Profit after tax:** -2,111,876

- **Assets:** 708,733

- **Equity:** -457,572

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Bjarne Poulsen](https://datapublica.dk/en/people/pid_entity_4004094194-bjarne-poulsen) | Board | FORMAND |
| [Carsten Oldengaard](https://datapublica.dk/en/people/pid_entity_4000636933-carsten-oldengaard) | Board | BESTYRELSESMEDLEM |
| [Lise von Seelen](https://datapublica.dk/en/people/pid_entity_4004132846-lise-von-seelen) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| BDO Statsautoriseret Revisionspartnerselskab | Carsten Bo Jensen | Statsautoriseret revisor | Jun 24, 2026 |
| BDO Statsautoriseret Revisionspartnerselskab | — | — | Jun 24, 2026 |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerLVS INVEST ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromMay 24, 2023 |
| OwnerCarold ApS | Ownership20–24.99 % | Voting rights50 % | FromJun 26, 2025 |
| OwnerGitte Poulsen Holding 2022 ApS | Ownership10–14.99 % | Voting rights0 % | FromJun 2, 2025 |
| OwnerHARDAM HOLDING ApS | Ownership5–9.99 % | Voting rights0 % | FromJun 24, 2026 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerCarold ApS | Ownership50–66.66 % | Voting rights25 % | FromJun 2, 2025 | ToJun 25, 2025 |
| OwnerCarold ApS | Ownership50–66.66 % | Voting rights33.33 % | FromSep 5, 2022 | ToJun 1, 2025 |
| OwnerFOURGATE HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromApr 16, 2021 | ToMay 24, 2023 |
| OwnerLVS INVEST ApS | Ownership20–24.99 % | Voting rights20 % | FromSep 5, 2022 | ToMay 23, 2023 |
| OwnerLVS INVEST ApS | Ownership10–14.99 % | Voting rights10 % | FromApr 26, 2021 | ToSep 4, 2022 |
| OwnerCarold ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromApr 16, 2021 | ToSep 4, 2022 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/42327697-athleticware-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Lise von Seelen | LVS INVEST ApS | 33.33–49.99 % |
| Carsten Oldengaard | Carold ApS | 20–24.99 % |
| Gitte Poulsen | Gitte Poulsen Holding 2022 ApS | 10–14.99 % |
| Uffe Hardam | HARDAM HOLDING ApS | 5–9.99 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/42327697-athleticware-aps)

- [Financial report](https://datapublica.dk/en/companies/42327697-athleticware-aps/financials)

- [Risk](https://datapublica.dk/en/companies/42327697-athleticware-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/42327697-athleticware-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/42327697-athleticware-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/42327697-athleticware-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/42327697-athleticware-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/42327697-athleticware-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/42327697)