WePlayAgain A/S

CVR42974919

Core data

Name
WePlayAgain A/S
Address
Birkegårdsvej 36B, 8361, Hasselager
Founded
Jan 6, 2022
17 / 8
Locations (P-units)
1View locations
Website
https://weplayagain.com/de-de
Facebook
weplayagaingolf
Instagram
@weplayagaingolf
LinkedIn
weplayagain-com
Trustpilot
weplayagain.com
Branch
Detailhandel med brugte varer (477900)

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Description

WePlayAgain is a platform and shop for buying and selling used golf equipment, offering quality, transparent descriptions, testing, warranty and a 14-day trial period.

WePlayAgain buys, sells and facilitates trade-ins of used golf equipment. It sells online and through a showroom, evaluates and prepares equipment, and provides customer guidance, delivery, returns and warranty support.

Products & services

Used golf clubs and sets · Drivers · Fairway woods · Hybrids · Irons and iron sets · Wedges · Putters · Golf bags · Golf shafts · Loose club heads · Golf grips · Headcovers · Online sale of used golf equipment · Used equipment trade-ins · Equipment evaluation and preparation · Showroom assistance and advice · Gift cards · 24-month warranty · 14-day trial period

Industries

Retail and e-commerce · Used sporting goods · Golf equipment

Customer types

Golfers · New golfers · Regular golfers · Golf clubs

Financials

Company financials
Reporting period
2025DKK
Gross profit
1,219,637
Operating profit
118,942
Profit before tax
118,786
Net income
118,786
Total assets
1,548,343
Equity
824,274
2022–2025

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Datapublica Risk Score

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Assesses the risk of financial distress using the company’s accounts, history, and connections.
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What goes into the assessment

  • Financials

  • Accounts and history

  • Owners and management

  • Company and connections

Standard: Score and risk bandPro: Also a detailed explanation of the factors

Contact

From cvr.dk

Company
2999****Show full
s**@weplayagain.comShow full

From weplayagain.com

Support
su*****@weplayagain.comShow full

3 consecutive growth years

Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.

Founders

FounderRegistered as founderCurrent rolesOwnership
Mikael BelstrupRegistered as founderJan 6, 2022Current roles
—
Ownership
—

People

Kenneth StieRoles
BoardManagement
TitlesBESTYRELSESMEDLEM • ADM. DIR.
Mads Flemming PedersenRoles
BoardEJERREGISTER
TitlesBESTYRELSESMEDLEM
Morten LarsenRoles
Board
TitlesBESTYRELSESMEDLEM
Søren HeilmannRoles
Board
TitlesFORMAND

Auditor

No auditor data available

Ownership33.33–49.99 %Voting rights33.33 %FromMar 23, 2026
Ownership25–33.32 %Voting rights25 %FromMar 23, 2026
Ownership10–14.99 %Voting rights10 %FromMar 23, 2026
Ownership10–14.99 %Voting rights10 %FromMar 23, 2026
Ownership5–9.99 %Voting rights5 %FromMar 23, 2026

Ultimate owners

Søren Heilmann
Ownership through
33.33–49.99 %
Kenneth Stie
Ownership through
25–33.32 %
Mads Flemming Pedersen
Ownership through
Direct
10–14.99 %
Magnus Borgen Kjøller
Ownership through
10–14.99 %
Morten Larsen
1.66–5 %
Rune Nørgaard Risom
1.25–3.33 %
Carsten Gad Rasmussen
0.41–1.67 %
Michael Larsen
0.41–1.67 %
Steen McCormick
0.41–1.67 %

Official sources