WePlayAgain A/S
Core data
Name | WePlayAgain A/S |
Address | Birkegårdsvej 36B, 8361, Hasselager |
Founded | Jan 6, 2022 |
| 17 / 8 | |
Locations (P-units) | 1View locations |
Website | https://weplayagain.com/de-de |
| weplayagaingolf | |
| @weplayagaingolf | |
| weplayagain-com | |
| weplayagain.com | |
Branch | Detailhandel med brugte varer (477900) |
Name | WePlayAgain A/S |
Address | Birkegårdsvej 36B, 8361, Hasselager |
Founded | Jan 6, 2022 |
| 17 / 8 | |
Locations (P-units) | 1View locations |
Website | https://weplayagain.com/de-de |
| weplayagaingolf | |
| @weplayagaingolf | |
| weplayagain-com | |
| weplayagain.com | |
Branch | Detailhandel med brugte varer (477900) |
Keep track of WePlayAgain A/S
Description
WePlayAgain is a platform and shop for buying and selling used golf equipment, offering quality, transparent descriptions, testing, warranty and a 14-day trial period.
WePlayAgain buys, sells and facilitates trade-ins of used golf equipment. It sells online and through a showroom, evaluates and prepares equipment, and provides customer guidance, delivery, returns and warranty support.
Products & services
Used golf clubs and sets · Drivers · Fairway woods · Hybrids · Irons and iron sets · Wedges · Putters · Golf bags · Golf shafts · Loose club heads · Golf grips · Headcovers · Online sale of used golf equipment · Used equipment trade-ins · Equipment evaluation and preparation · Showroom assistance and advice · Gift cards · 24-month warranty · 14-day trial period
Industries
Retail and e-commerce · Used sporting goods · Golf equipment
Customer types
Golfers · New golfers · Regular golfers · Golf clubs
Financials
| Reporting period | 2025DKK | |||
|---|---|---|---|---|
| Gross profit | 1,219,637 | |||
| Operating profit | 118,942 | |||
| Profit before tax | 118,786 | |||
| Net income | 118,786 | |||
| Total assets | 1,548,343 | |||
| Equity | 824,274 | |||
2022–2025 Unlock financial history | ||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From weplayagain.com
| Contact | Phone | |
|---|---|---|
| Support | — | su*****@weplayagain.comShow full |
Gazelle
3 consecutive growth years
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Mikael Belstrup | Registered as founderJan 6, 2022 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Kenneth Stie | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
| Mads Flemming Pedersen | Roles BoardEJERREGISTER | TitlesBESTYRELSESMEDLEM |
| Morten Larsen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Søren Heilmann | Roles Board | TitlesFORMAND |
Auditor
No auditor data available
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromMar 23, 2026 | |
| Ownership25–33.32 % | Voting rights25 % | FromMar 23, 2026 | |
| Ownership10–14.99 % | Voting rights10 % | FromMar 23, 2026 | |
| Ownership10–14.99 % | Voting rights10 % | FromMar 23, 2026 | |
| Ownership5–9.99 % | Voting rights5 % | FromMar 23, 2026 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Søren Heilmann | Ownership through | 33.33–49.99 % |
| Kenneth Stie | Ownership through | 25–33.32 % |
| Mads Flemming Pedersen | Ownership through Direct | 10–14.99 % |
| Magnus Borgen Kjøller | Ownership through | 10–14.99 % |
| Morten Larsen | Ownership through | 1.66–5 % |
| Rune Nørgaard Risom | Ownership through | 1.25–3.33 % |
| Carsten Gad Rasmussen | Ownership through | 0.41–1.67 % |
| Michael Larsen | Ownership through | 0.41–1.67 % |
| Steen McCormick | Ownership through | 0.41–1.67 % |