---
title: "Basic and Ally ApS – CVR 43216023, financials and ownership"
description: "Basic and Ally ApS (CVR 43216023). Active · Detailhandel med tøj · Kolding. 1 employees (CVR). Gross profit 400.5K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/43216023-basic-and-ally-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Basic and Ally ApS

Basic and Ally ApS \(CVR 43216023\). Active · Detailhandel med tøj · Kolding. 1 employees \(CVR\). Gross profit 400.5K DKK \(2025\).

CVR number: 43216023

## Company details

- **CVR number:** 43216023

- **Status:** Aktiv

- **Address:** Piledamsvej 66, 6000, Kolding

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Apr 21, 2022

- **Employees \(CVR\):** 1

- **Production units:** 1

- **Website:** www.basicandally.com

## Description

Selskabets væsentligste aktiviteter er at drive virksomhed med udvikling, produktion og handel af tekstiler og

beklædning samt anden dermed forbundet virksomhed.

## Activities and industry

- Detailhandel med tøj

- 477110 — Detailhandel med tøj

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** 400,456

- **Operating profit:** -1,235

- **Profit after tax:** 9,823

- **Assets:** 2,825,383

- **Equity:** 423,128

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Henrik Berg](https://datapublica.dk/en/people/pid_entity_4009213717-henrik-berg) | Management • Reelle ejere | DIREKTØR • Reel ejer |
| [Sebastian Kerdil](https://datapublica.dk/en/people/pid_entity_4000496058-sebastian-kerdil) | Reelle ejere | Reel ejer |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| BDO Statsautoriseret Revisionspartnerselskab | Martin Dahl Jensen | Statsautoriseret revisor | Apr 9, 2026 |
| BDO Statsautoriseret Revisionspartnerselskab | — | — | Apr 9, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | — | he\*\*\*@basicandally.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F43216023-basic-and-ally-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerRival Dad Holding ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromApr 21, 2022 |
| OwnerS. Kerdil Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromApr 21, 2022 |
| OwnerHyæne ApS | Ownership10–14.99 % | Voting rights10 % | FromMay 22, 2023 |
| OwnerMØLLER DAM HOLDING ApS | Ownership5–9.99 % | Voting rights5 % | FromJul 1, 2022 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerSchmidt Holding Kolding ApS | Ownership10–14.99 % | Voting rights10 % | FromJul 1, 2022 | ToApr 26, 2023 |

## Beneficial owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerHenrik Berg | Ownership48.95 % | Voting rights48.95 % | FromMay 22, 2023 |
| OwnerSebastian Kerdil | Ownership31.15 % | Voting rights31.15 % | FromMay 22, 2023 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerHenrik Berg | Ownership55 % | Voting rights55 % | FromApr 26, 2023 | ToMay 21, 2023 |
| OwnerSebastian Kerdil | Ownership35 % | Voting rights35 % | FromApr 26, 2023 | ToMay 21, 2023 |
| OwnerHenrik Berg | Ownership50 % | Voting rights50 % | FromJul 1, 2022 | ToApr 25, 2023 |
| OwnerSebastian Kerdil | Ownership30 % | Voting rights30 % | FromJul 1, 2022 | ToApr 25, 2023 |
| OwnerHenrik Berg | Ownership60 % | Voting rights60 % | FromApr 21, 2022 | ToJun 30, 2022 |
| OwnerSebastian Kerdil | Ownership40 % | Voting rights40 % | FromApr 21, 2022 | ToJun 30, 2022 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Henrik Berg | Rival Dad Holding ApS | 33.33–49.99 % |
| Sebastian Kerdil | S. Kerdil Holding ApS | 25–33.32 % |
| Niclas Lyngs Dam | MØLLER DAM HOLDING ApS | 5–9.99 % |
| Peter Johan Sønderby-Wagner | Egelund 2950 ApS → Egelund Capital ApS → Hyæne ApS | 5–10 % |
| Martin Ersted Schultz | MARTIN ERSTED SCHULTZ HOLDING ApS → Hyæne ApS | 2–3.75 % |
| Brian Bjerg Schou | K3 FINANS ApS → Hyæne ApS | 1–2.5 % |
| Caroline Rose Schou | K3 FINANS ApS → Hyæne ApS | 0.4–0.94 % |
| Cisne Sofia Schou | K3 FINANS ApS → Hyæne ApS | 0.4–0.94 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps)

- [Financial report](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/financials)

- [Risk](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/43216023-basic-and-ally-aps/investments)

- [Company website](https://www.basicandally.com/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/43216023)