---
title: "Challenge ApS – CVR 43428675, financials and ownership"
description: "Challenge ApS (CVR 43428675). Active · Computerprogrammering · København V. 6 employees (CVR). Gross profit 312.2K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/43428675-challenge-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Challenge ApS

Challenge ApS \(CVR 43428675\). Active · Computerprogrammering · København V. 6 employees \(CVR\). Gross profit 312.2K DKK \(2025\).

CVR number: 43428675

## Company details

- **CVR number:** 43428675

- **Status:** Aktiv

- **Address:** Høkerboderne 8 1, 1712, København V

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Aug 5, 2022

- **Employees \(CVR\):** 6

- **Production units:** 1

- **Website:** https://hekavr.com/

## Description

Heka VR is a CE-marked Class I medical software platform and clinical solution for delivering avatar therapy in immersive virtual reality for psychiatric care. It provides software, hardware, clinician training, certification, and ongoing supervision, and operates from Copenhagen.

Heka VR enables mental health professionals and psychiatric services to deliver avatar therapy, in which patients engage in real-time dialogue with a digital representation of a distressing inner voice. The platform supports clinical care and research collaborations.

### Company's own description on virk.dk

Selskabets væsentligste aktiviteter består i udvikling af software til forskning og behandling af psykiske lidelser.

### Products & services

CE-marked medical software platform • Avatar therapy in immersive virtual reality • Clinician software interface • Validated VR hardware • Clinician certification and training • Ongoing clinical supervision • Clinical implementation for hospitals and clinics • Research partnerships, feasibility studies and randomised controlled trials

### Industries

Medical software • Psychiatric care • Mental health treatment • Virtual reality • Medical devices

### Customer types

Hospitals and clinics • Research institutions and research groups • Mental health professionals • Patients and families

## Activities and industry

- Computerprogrammering

- 621000 — Computerprogrammering

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** 312,216

- **Operating profit:** -1,356,846

- **Profit after tax:** -1,547,280

- **Assets:** 1,803,801

- **Equity:** -6,170,635

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Sara Louice Leander-Pehrson](https://datapublica.dk/en/people/pid_entity_4007866994-sara-louice-leander-pehrson) | Management | DIREKTØR |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Din Revisor Frederiksberg P/S Godkendte Revisorer | Kaspar Kristoffersen | Godkendt revisor | Jun 12, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 8171\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F43428675-challenge-aps) | in\*\*@hekavr.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F43428675-challenge-aps) |

### From [hekavr.com](https://hekavr.com/)

| Contact | Phone | Email |
| --- | --- | --- |
| Main | — | co\*\*\*\*\*@hekavr.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F43428675-challenge-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerINVESTERINGSSELSKABET SIMON LAJBOSCHITZ ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromAug 5, 2022 |
| OwnerPeter Fisher Holding ApS | Ownership15–19.99 % | Voting rights15 % | FromAug 5, 2022 |
| OwnerMITCO ApS | Ownership10–14.99 % | Voting rights10 % | FromFeb 10, 2026 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/43428675-challenge-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Simon Max Bloch Lajboschitz | INVESTERINGSSELSKABET SIMON LAJBOSCHITZ ApS | 66.67–89.99 % |
| Peter James Fisher | Peter Fisher Holding ApS | 15–19.99 % |
| Lennart Bent Lajboschitz | Mitco Holding ApS → MITCO ApS | 10–14.99 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/43428675-challenge-aps)

- [Financial report](https://datapublica.dk/en/companies/43428675-challenge-aps/financials)

- [Risk](https://datapublica.dk/en/companies/43428675-challenge-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/43428675-challenge-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/43428675-challenge-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/43428675-challenge-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/43428675-challenge-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/43428675-challenge-aps/investments)

- [Company website](https://hekavr.com/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/43428675)