---
title: "Cernel ApS – CVR 44052857, financials and ownership"
description: "Cernel ApS (CVR 44052857): Cernel provides an ecommerce platform that automates product data management and product onboarding, helping ecommerce teams prepare products for online sales."
canonical_url: "https://datapublica.dk/en/companies/44052857-cernel-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Cernel ApS

Cernel ApS \(CVR 44052857\): Cernel provides an ecommerce platform that automates product data management and product onboarding, helping ecommerce teams prepare products for online sales.

CVR number: 44052857

## Company details

- **CVR number:** 44052857

- **Status:** Aktiv

- **Address:** Dalgas Avenue 2F 2, 8000, Aarhus C

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** May 12, 2023

- **Employees / FTEs:** 35 / 31

- **Production units:** 1

- **Website:** https://cernel.com/

## Description

Cernel provides an ecommerce platform that automates product data management and product onboarding, helping ecommerce teams prepare products for online sales.

Cernel normalizes and enriches product data, generates product imagery and adapted translations, and optimizes product feeds for ecommerce channels.

### Company's own description on virk.dk

The company's activities comprise development and sales of an AI co-worker. Cernels AI co-workers solve content from A to Z by analyzing, writing and distributing directly onto there customers sites.

### Products & services

Product Data Foundation • Product Data Enrichment • Media Content • Translations • Feed Optimization

### Industries

Ecommerce software • Product information management • AI-powered content automation

### Customer types

Ecommerce teams • Online retailers • Online brands

### Customers & references

Firtal

## Activities and industry

- Computerprogrammering

- 621000 — Computerprogrammering

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -964,031

- **Operating profit:** -5,372,817

- **Profit after tax:** -4,934,189

- **Assets:** 24,847,990

- **Equity:** 22,314,029

## Founders

| Founder | Registered as founder | Current roles | Ownership |
| --- | --- | --- | --- |
| [Andreas Magnus Busch](https://datapublica.dk/en/people/pid_entity_4009667646-andreas-magnus-busch) | May 12, 2023 | Board, Management | Indirect owner · unknown stake |

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Andreas Magnus Busch](https://datapublica.dk/en/people/pid_entity_4009667646-andreas-magnus-busch) | Board • Management | BESTYRELSESMEDLEM • ADM. DIR. |
| [Christian Stampe Vinther](https://datapublica.dk/en/people/pid_entity_5782325-christian-stampe-vinther) | Board | FORMAND |
| [Geeta Suresh Schmidt](https://datapublica.dk/en/people/pid_entity_4006756230-geeta-suresh-schmidt) | Board | BESTYRELSESMEDLEM |
| [Magnus Bruun Rasmussen](https://datapublica.dk/en/people/pid_entity_4008148734-magnus-bruun-rasmussen) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR |
| [Mathias Tusgaard Fenger-Eriksen](https://datapublica.dk/en/people/pid_entity_4009088291-mathias-tusgaard-fenger-eriksen) | Management | DIREKTØR |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Beierholm | Joachim Laumark Stephansen | State Authorised Public Accountant | Jul 7, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 4228\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F44052857-cernel-aps) | m\*\*@cernel.ai [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F44052857-cernel-aps) |

### From [cernel.com](https://cernel.com/)

| Contact | Phone | Email |
| --- | --- | --- |
| Product Data | +45 53 57 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F44052857-cernel-aps) | — |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerMA Holding 2023 ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJul 3, 2025 |
| OwnerSeed Capital V K/S | Ownership20–24.99 % | Voting rights20 % | FromDec 9, 2025 |
| OwnerFounderment A/S | Ownership5–9.99 % | Voting rights5 % | FromNov 1, 2024 |
| OwnerMagnus Bruun Invest ApS | Ownership5–9.99 % | Voting rights5 % | FromNov 1, 2024 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerMA Holding 2023 ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromOct 11, 2024 | ToJul 2, 2025 |
| OwnerMagnus Bruun Invest ApS | Ownership10–14.99 % | Voting rights10 % | FromFeb 21, 2024 | ToOct 31, 2024 |
| OwnerCernel ApS | Ownership5–9.99 % | Voting rights5 % | FromJul 9, 2024 | ToOct 11, 2024 |
| OwnerJonathan Stouby Nielsen | Ownership5–9.99 % | Voting rights5 % | FromSep 25, 2023 | ToOct 11, 2024 |
| OwnerMA Holding 2023 ApS | Ownership50–66.66 % | Voting rights50 % | FromFeb 21, 2024 | ToOct 10, 2024 |
| OwnerSimon Kidde Calundan | Ownership5–9.99 % | Voting rights5 % | FromSep 25, 2023 | ToJul 9, 2024 |
| OwnerMA Holding 2023 ApS | Ownership50–66.66 % | Voting rights50 % | FromNov 1, 2023 | ToFeb 20, 2024 |
| OwnerMathias Tusgaard Fenger-Eriksen | Ownership33.33–49.99 % | Voting rights33.33 % | FromSep 21, 2023 | ToNov 1, 2023 |
| OwnerAndreas Magnus Busch | Ownership33.33–49.99 % | Voting rights33.33 % | FromMay 12, 2023 | ToNov 1, 2023 |
| OwnerJacob Ib Sonne-Schmidt | Ownership10–14.99 % | Voting rights10 % | FromSep 14, 2023 | ToSep 14, 2023 |

## Ultimate owners

The structure contains circular ownership. Aggregate stakes cannot be calculated reliably.
[View ownership diagram](https://datapublica.dk/en/companies/44052857-cernel-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| A.P. MØLLER OG HUSTRU CHASTINE MC-KINNEY MØLLERS FOND TIL ALMENE FORMAAL | A.P. MØLLER HOLDING A/S → APMH INVEST A/S → DANSKE BANK A/S → DANSKE PRIVATE EQUITY A/S → Dansk Vækstkapital IV GP ApS → Dansk Vækstkapital IV K/S → Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| Anders Boelskifte Mogensen | BOELSKIFTE MOGENSEN HOLDING ApS → Schwarz + Mogensen ApS → Founderment A/S | Unknown stake |
| Anders Holch Povlsen | HEARTLAND A/S → Brightfolk A/S → Founderment A/S | Unknown stake |
| Andreas Magnus Busch | MA Holding 2023 ApS | Unknown stake |
| Arbejdsmarkedets Tillægspension | Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| Astrid Storm Holch Povlsen | HEARTLAND A/S → Brightfolk A/S → Founderment A/S | Unknown stake |
| AUGUSTINUS FONDEN | CHR. AUGUSTINUS FABRIKKER AKTIESELSKAB → Seed Capital V K/S | Unknown stake |
| Bente Juel Christiansen | Romarine ApS → Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| BlackRock, Inc | DANSKE BANK A/S → DANSKE PRIVATE EQUITY A/S → Dansk Vækstkapital IV GP ApS → Dansk Vækstkapital IV K/S → Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| Charlotte Damgaard Nielsen | DGH I ApS → DAMGAARD GROUP HOLDING A/S → DAMGAARD GROUP A/S → DAMGAARD COMPANY A/S → Seed Capital V K/S | Unknown stake |
| Christian Brøndum | CHRISTIAN BRØNDUM HOLDING ApS → CB Invest I ApS → Seed Capital V GP ApS → Seed Capital V K/S | Unknown stake |
| Christian Kastrup Schwarz Lausten | SCHWARZ LAUSTEN HOLDING ApS → Schwarz + Mogensen ApS → Founderment A/S | Unknown stake |
| Claus Henrik Christiansen | Romarine ApS → Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| Danmarks Eksport- og Investeringsfond | Seed Capital V K/S / Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| DANSK METALARBEJDERFORBUND | SAMPENSION LIVSFORSIKRING A/S → Seed Capital V K/S | Unknown stake |
| Danske Invest AIF-SIKAV | Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| FONDEN AF 4. DECEMBER 2001 | DVK IV GP ApS → Dansk Vækstkapital IV Venture K/S → Seed Capital V K/S | Unknown stake |
| Geeta Suresh Schmidt | GS INVESTMENT I ApS → Seed Capital V GP ApS → Seed Capital V K/S | Unknown stake |
| HK Danmark | SAMPENSION LIVSFORSIKRING A/S → Seed Capital V K/S | Unknown stake |
| KL | SAMPENSION LIVSFORSIKRING A/S → Seed Capital V K/S | Unknown stake |
| Lars Andersen | GROWTH MANAGER ApS → Det bliver en god dag ApS → Seed Capital V GP ApS → Seed Capital V K/S | Unknown stake |
| LAURITZEN FONDEN | Lauritzen Fonden Holding ApS → Seed Capital V K/S | Unknown stake |
| Magnus Bruun Rasmussen | Magnus Bruun Invest ApS | Unknown stake |
| Mathias Tusgaard Fenger-Eriksen | MA Holding 2023 ApS | Unknown stake |
| Offentligt Ansattes Organisationer | SAMPENSION LIVSFORSIKRING A/S → Seed Capital V K/S | Unknown stake |
| REALDANIA | Seed Capital V K/S | Unknown stake |

## Company pages

- [Overview](https://datapublica.dk/en/companies/44052857-cernel-aps)

- [Financial report](https://datapublica.dk/en/companies/44052857-cernel-aps/financials)

- [Risk](https://datapublica.dk/en/companies/44052857-cernel-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/44052857-cernel-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/44052857-cernel-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/44052857-cernel-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/44052857-cernel-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/44052857-cernel-aps/investments)

- [Company website](https://cernel.com/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/44052857)