---
title: "PHDR ApS – CVR 44167042, financials and ownership"
description: "PHDR ApS (CVR 44167042). Active · Detailhandel med kosmetikvarer og toiletartikler · Herning. 3 employees (CVR) (Jul 2026). Gross profit 1.3M DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/44167042-phdr-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# PHDR ApS

PHDR ApS \(CVR 44167042\). Active · Detailhandel med kosmetikvarer og toiletartikler · Herning. 3 employees \(CVR\) \(Jul 2026\). Gross profit 1.3M DKK \(2025\).

CVR number: 44167042

## Company details

- **CVR number:** 44167042

- **Status:** Aktiv

- **Address:** Fredensgade 4, 7400, Herning

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Jul 5, 2023

- **Employees / FTEs:** 3 / 1.1

- **Production units:** 1

- **LEI:** 15959692K4JKWR4L9I76

## Activities and industry

- Detailhandel med kosmetikvarer og toiletartikler

- 477500 — Detailhandel med kosmetikvarer og toiletartikler

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** 1,303,954

- **Operating profit:** 504,256

- **Profit after tax:** 462,254

- **Assets:** 2,407,239

- **Equity:** -245,304

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Mathias Welle](https://datapublica.dk/en/people/pid_entity_4008435773-mathias-welle) | Management | DIREKTØR |
| [Viktor Mørk Lundgaard](https://datapublica.dk/en/people/pid_entity_4006020108-viktor-m-rk-lundgaard) | Management | DIREKTØR |

## Auditor

No auditor data available

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 3061\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F44167042-phdr-aps) | — |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerSAMAWEGO ApS | Ownership90–99.99 % | Voting rights90 % | FromMay 21, 2024 |
| OwnerSebastian B. B. Invest ApS | Ownership10–14.99 % | Voting rights10 % | FromJul 5, 2023 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerM. Elmholdt Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromJul 5, 2023 | ToMay 21, 2024 |
| OwnerV. Mørk Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromJul 5, 2023 | ToMay 21, 2024 |
| OwnerWelle Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromJul 5, 2023 | ToMay 21, 2024 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/44167042-phdr-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Mark Elmholdt Jensen | M. Elmholdt Holding ApS → SAMAWEGO ApS | 29.99–49.99 % |
| Mathias Welle | Welle Holding ApS → SAMAWEGO ApS | 29.99–49.99 % |
| Viktor Mørk Lundgaard | V. Mørk Holding ApS → SAMAWEGO ApS | 29.99–49.99 % |
| Sebastian Brusen Bisballe | Sebastian B. B. Invest ApS | 10–14.99 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/44167042-phdr-aps)

- [Financial report](https://datapublica.dk/en/companies/44167042-phdr-aps/financials)

- [Risk](https://datapublica.dk/en/companies/44167042-phdr-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/44167042-phdr-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/44167042-phdr-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/44167042-phdr-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/44167042-phdr-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/44167042-phdr-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/44167042)

- [Official LEI record at GLEIF](https://www.gleif.org/)