Groundley ApS
Core data
Name | Groundley ApS |
Address | Rosenørns Alle 39A st tv, 1970, Frederiksberg C |
Founded | Jul 3, 2023 |
Employees (CVR) | 6 |
Locations (P-units) | 1View locations |
Website | https://groundley.com/ |
Branch | Computerprogrammering (621000) |
Name | Groundley ApS |
Address | Rosenørns Alle 39A st tv, 1970, Frederiksberg C |
Founded | Jul 3, 2023 |
Employees (CVR) | 6 |
Locations (P-units) | 1View locations |
Website | https://groundley.com/ |
Branch | Computerprogrammering (621000) |
Keep track of Groundley ApS
Description
Groundley combines procurement expertise with AI-powered technology to help Nordic mid-sized businesses identify and realize recurring savings in their purchasing.
Groundley analyzes invoice lines, contracts and purchasing data with its AI, Myna, to identify savings opportunities. Its procurement experts deliver savings through contract renegotiations, tenders, supplier consolidation and category optimization, either for or alongside the customer's team.
Company's own description on virk.dk
Groundley ApS is a fintech company developing intelligent, AI-based tools for procurement and emission optimization in large and medium-sized enterprises. The company has built a proprietary software platform that integrates directly with ERP systems and analyses financial transactions and invoices to provide insights into external spending with the purpose of identifying savings. The platform also includes emissions tracking capabilities and can calculate corporate and product carbon footprints.During 2025, Groundley refocused its commercial strategy from primarily emissions and sustainability tracking towards spend control. Sustainability tracking remains an integrated part of the platform but is no longer the primary focus.
Products & services
Myna AI procurement analysis · Invoice-line and contract analysis · Procurement savings diagnostics · Contract renegotiations · Sourcing tenders · Supplier consolidation · Procurement category optimization · Procurement expertise and managed services · Carbon footprint and product carbon footprint calculations · ERP integrations for D365 FinOps, MS Business Central, IFS, e-conomic and Fortnox, plus a REST API
Industries
procurement technology · AI software · procurement consulting · sustainability and carbon accounting
Customer types
Nordic mid-sized businesses · manufacturing companies · companies with small or no procurement teams
Customers & references
DFDS · Storvik · Nybo Workwear · Horticoop
Financials
| Reporting period | 2025DKK | |
|---|---|---|
| Gross profit | -990,000 | |
| Operating profit | -2,726,000 | |
| Profit before tax | -2,831,000 | |
| Net income | -3,726,000 | |
| Total assets | 5,771,000 | |
| Equity | 2,694,000 | |
| Avg. employees | 8 | |
2024–2025 Unlock financial history | ||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Ahmad Sabah | Registered as founderJul 3, 2023 | Current roles Management | Ownership 33.33–49.99 %Legal |
| Louise Bissenbacker | Registered as founderJul 3, 2023 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Ahmad Sabah | Roles ManagementEJERREGISTER | TitlesDIREKTØR |
| Mads Zeidler | Roles Management | TitlesADM. DIR. |
| Peter Hwan Kannov | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Beierholm | AuditorRikke Holmslykke Kristensen | RoleState Authorised Public Accountant | FromJun 1, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromOct 3, 2024 | |
| Ownership25–33.32 % | Voting rights25 % | FromDec 29, 2025 | |
| Ownership5–9.99 % | Voting rights5 % | FromMar 27, 2024 | |
| Ownership5–9.99 % | Voting rights5 % | FromDec 29, 2025 | |
| Ownership5–9.99 % | Voting rights5 % | FromMay 27, 2025 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Ahmad Sabah | Ownership through Direct | 33.33–49.99 % |
| Mads Zeidler | Ownership through | 25–33.32 % |
| Christian Dideriksen | Ownership through | 5–9.99 % |
| Jens Martin Kristensen | Ownership through | 5–9.99 % |
| Peter Hwan Kannov | Ownership through | 5–9.99 % |