SØSTRENE GRENES IMPORT A/S

Company's own description on virk.dk

Søstrene Grene is an international retail and e-commerce business with physical stores and an online presence across 19 markets. At the heart of Søstrene Grene is a truly special atmosphere, designed to feel like entering an oasis where, at least for a while, customers can take a break from the hectic pace of everyday life. This distinctive universe extends from the physical stores to the online experience. By creating inspiring experiences across both physical and digital touchpoints, Søstrene Grene seeks to set the stage for wonderful experiences and joyful moments – experiences that encourage customers to explore, find inspiration and let their imagination run free. ​​With great passion, Søstrene Grene develops new designs within their product categories. Common to the products is the unique Søstrene Grene design with an elegant and aesthetic expression that brings beauty to everyday life – and, not least, with prices that stay affordable for the many.​​Søstrene Grene is a family-owned and -operated group of companies. The family ownership makes it possible to think and operate Søstrene Grene with a sound and long-term perspective according to the virtuous values that we believe in while constantly innovating the concept and products, respecting the history and culture of Søstrene Grene dating back to the very beginning in 1973. ​​Søstrene Grenes Holding ApS is the holding company that gathers the companies related to the Søstrene Grene business owned by Cresten Grene and Mikkel Grene. ​​The business consists of a wholesale business related to the import and export of goods to the Søstrene Grene stores, including franchise-owned stores, and retail activities in web shops, own stores and stores partly owned through joint venture companies. ​​All rights related to the Søstrene Grene brand is owned by the wholesale company Søstrene Grenes Import A/S, which is a fully owned subsidiary of Søstrene Grenes Holding ApS. ​​In the financial year, Søstrene Grene stores are found in Austria, Belgium, Denmark, Faroe Islands, Finland, France, Germany, Iceland, Ireland, Norway, the Netherlands, Sweden, Switzerland, England, Northern Ireland, Scotland and Wales. ​​Søstrene Grene has more than 7.3 million followers on different social media platforms and 1.5 million email subscribers across markets which play a vital part in the business strategy.