ENTERTAINMENT TRADING A/S
Core data
Name | ENTERTAINMENT TRADING A/S |
Address | Loftbrovej 28, 9400, Nørresundby |
Founded | Jan 25, 2002 |
| 393 / 213 | |
Locations (P-units) | 1View locations |
VAT registered | |
Branch | Anden ikke-specialiseret detailhandel (471200) |
Name | ENTERTAINMENT TRADING A/S |
Address | Loftbrovej 28, 9400, Nørresundby |
Founded | Jan 25, 2002 |
| 393 / 213 |
Locations (P-units) | 1View locations |
VAT registered | |
Branch | Anden ikke-specialiseret detailhandel (471200) |
Keep track of ENTERTAINMENT TRADING A/S
Description
ENTERTAINMENT TRADING A/S is a Danish joint-stock company whose group operates in physical retail and e-commerce, sourcing and selling a broad range of products internationally to business and private customers. Its accounts for 1 July 2024–30 June 2025 report revenue of DKK 1.4 billion and profit after tax of DKK 35.6 million, compared with DKK 40.6 million in the previous financial year. In August 2026 it had 393 employees and 213 full-time equivalents (FTE); in August 2025 it had 326 employees and 184 FTE. The company has been registered at Loftbrovej 28 in Nørresundby since 23 May 2022. Coolshop Holding ApS has directly owned 66.67–89.99% of its capital and held 66.67% of its voting rights since 15 April 2021; Brightfolk A/S has directly owned 25–33.32% of its capital and held 25% of its voting rights since 26 April 2021. Brightfolk A/S is directly wholly owned by HEARTLAND A/S.
Company's own description on virk.dk
The Group’s business activities are mainly within physical trade and e-commerce, with a broad range of product categories. Products are sourced and sold internationally to both corporate and private consumers.
Analysis by AI ✨
The accounts for 1 July 2024–30 June 2025 show revenue of DKK 1.4 billion and profit after tax of DKK 35.6 million. Profit after tax was DKK 40.6 million in the previous financial year, 1 July 2023–30 June 2024.
In August 2026 the company had 393 employees and 213 full-time equivalents (FTE). The most recent comparable earlier register figure was 326 employees and 184 FTE in August 2025; the workforce was therefore 67 larger.
The company was founded as MM-DN ApS and changed its name to ENTERTAINMENT TRADING ApS on 26 March 2002; the name ENTERTAINMENT TRADING A/S has been in effect since 7 April 2021. Its address has been Loftbrovej 28, Nørresundby since 23 May 2022. The ownership structure changed in April 2021: Coolshop Holding ApS became a direct owner with 66.67–89.99% of the capital and 66.67% of the voting rights from 15 April 2021, while Brightfolk A/S became an owner with 25–33.32% of the capital and 25% of voting rights from 26 April 2021. Brightfolk A/S is directly 100% owned by HEARTLAND A/S.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2024/251 Jul 2024 - 30 Jun 2025DKK | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 1,857,415,000 | ||||||||||
| Operating profit | 61,166,000 | ||||||||||
| Profit before tax | 54,184,000 | ||||||||||
| Net income | 43,419,000 | ||||||||||
| Total assets | 677,765,000 | ||||||||||
| Equity | 251,997,000 | ||||||||||
| Avg. employees | 264 | ||||||||||
2015–2025 Unlock financial history | |||||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From cvr.dk
Gazelle
2022Børsen Gazelle
2015Børsen Gazelle
2024Calculated2021CalculatedBørsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Mark Fjeldal Dalsgaard Nielsen | Registered as founderJan 25, 2002 | Current roles BoardManagement | Ownership Indirect owner · unknown stake |
| Mike Secher Dalsgaard Nielsen | Registered as founderJan 25, 2002 | Current roles — | Ownership Indirect owner · unknown stake |
People
| Person | Roles | Titles |
|---|---|---|
| Elisabeth Fjeldal Dalsgaard Nielsen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Mark Fjeldal Dalsgaard Nielsen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Peter Haslund Wilhelmsson Tuure | Roles Board | TitlesFORMAND |
| Jacob Risgaard Eriksen | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| EY Godkendt Revisionspartnerselskab | AuditorJonas Busk | RoleState Authorised Public Accountant | FromNov 17, 2025 |
| — | AuditorSøren Strandgaard Nielsen | RoleState Authorised Public Accountant | FromNov 17, 2025 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership66.67–89.99 % | Voting rights66.67 % | FromApr 15, 2021 | |
| Ownership25–33.32 % | Voting rights25 % | FromApr 26, 2021 |
Child companies
| Company | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromAug 26, 2021 | |
| Ownership100 % | Voting rights100 % | FromJul 6, 2022 | |
| Ownership100 % | Voting rights100 % | FromJun 24, 2025 | |
| Ownership90–99.99 % | Voting rights90 % | FromDec 7, 2023 | |
| Ownership50–66.66 % | Voting rights50 % | FromSep 26, 2024 | |
| Ownership50–66.66 % | Voting rights50 % | FromJul 11, 2025 | |
| Ownership50–66.66 % | Voting rights50 % | FromSep 1, 2025 | |
| Ownership33.33–49.99 % | Voting rights33.33 % | FromApr 17, 2015 | |
| Ownership25–33.32 % | Voting rights25 % | FromMar 12, 2009 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Anders Holch Povlsen | Ownership through | Unknown stake |
| Astrid Storm Holch Povlsen | Ownership through | Unknown stake |
| Emily Fjeldal Dalsgaard Nielsen | Ownership through | Unknown stake |
| Jacob Risgaard Eriksen | Ownership through | Unknown stake |
| Mark Fjeldal Dalsgaard Nielsen | Unknown stake | |
| Mike Secher Dalsgaard Nielsen | Ownership through | Unknown stake |
| Sebastian Fjeldal Dalsgaard Nielsen | Ownership through | Unknown stake |
Indirectly owned companies
| Name | Ownership through | Calculated ownership |
|---|---|---|
| BARONS ApS | Ownership through | Unknown stake |
| Borgvardt ApS | Ownership through | Unknown stake |
| CoolContract ApS | Ownership through | Unknown stake |
| Coolpay ApS | Ownership through | Unknown stake |
| DITUR.DK ApS | Ownership through | Unknown stake |
| Geekd ApS | Ownership through | Unknown stake |
| GKCA Ejendomme ApS | Ownership through | Unknown stake |
| Inuacare I/S | Ownership through | Unknown stake |
| Josephine Nord ApS | Ownership through | Unknown stake |
| Luksusbaby A/S | Ownership through | Unknown stake |
| Nordic Game Supply A/S | Ownership through | Unknown stake |
| NWD ApS | Ownership through | Unknown stake |
| Schultz Design ApS | Ownership through | Unknown stake |
| TrustNcare ApS | Ownership through | Unknown stake |
| Urban - Hald ApS | Ownership through | Unknown stake |