Challenge ApS

CVR43428675

Core data

Name
Challenge ApS
Address
Høkerboderne 8 1, 1712, København V
Founded
Aug 5, 2022
5 / 4
Locations (P-units)
1View locations
Website
https://hekavr.com/
Branch
Computerprogrammering (621000)

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Description

Heka VR is a CE-marked Class I medical software platform and clinical solution for delivering avatar therapy in immersive virtual reality for psychiatric care. It provides software, hardware, clinician training, certification, and ongoing supervision, and operates from Copenhagen.

Heka VR enables mental health professionals and psychiatric services to deliver avatar therapy, in which patients engage in real-time dialogue with a digital representation of a distressing inner voice. The platform supports clinical care and research collaborations.

Company's own description on virk.dk

Selskabets væsentligste aktiviteter består i udvikling af software til forskning og behandling af psykiske lidelser.

Products & services

CE-marked medical software platform · Avatar therapy in immersive virtual reality · Clinician software interface · Validated VR hardware · Clinician certification and training · Ongoing clinical supervision · Clinical implementation for hospitals and clinics · Research partnerships, feasibility studies and randomised controlled trials

Industries

Medical software · Psychiatric care · Mental health treatment · Virtual reality · Medical devices

Customer types

Hospitals and clinics · Research institutions and research groups · Mental health professionals · Patients and families

Analysis by AI ✨

Challenge ApS began commercialisation with its first sale in 2025. Its 2025 accounts show gross profit of DKK 312,216 and an operating loss of DKK 1.4 million; equity was negative DKK 6.2 million at year-end. In August 2026, the company had 5 employees and 4 full-time equivalents (FTE).

The ownership structure changed in October 2026: INVESTERINGSSELSKABET SIMON LAJBOSCHITZ ApS was registered with 50–66.66% of the capital and 50% of the voting rights, while MITCO ApS was registered with 20–24.99% of the capital and 20% of the voting rights. Peter Fisher Holding ApS continues to hold 15–19.99%. Capital increased from DKK 46,100 to DKK 52,200 on 24 October 2026; the registered cash capital increase was DKK 6,100 at price 50,000.

The annual report states that the company issued new shares for DKK 3,050,000 to a private investor in 2026. It also reports a loss and negative equity in 2025, alongside a planned capital increase in 2027 and an expectation that long-term debt falling due at the end of 2026 will be extended.

AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.

Financials

Company financials
Reporting period
2025DKK
Gross profit
312,216
Operating profit
-1,356,846
Profit before tax
-1,547,280
Net income
-1,547,280
Total assets
1,803,801
Equity
-6,170,635
Avg. employees
6
2023–2025

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Contact

From cvr.dk

Company
8171****Show full
in**@hekavr.comShow full

From hekavr.com

Main
co*****@hekavr.comShow full

People

Sara Louice Leander-PehrsonRoles
Management
TitlesDIREKTØR

Auditor

Din Revisor Frederiksberg P/S Godkendte RevisorerAuditorKaspar KristoffersenRoleGodkendt revisorFromJun 12, 2026
Ownership50–66.66 %Voting rights50 %FromOct 24, 2026
Ownership20–24.99 %Voting rights20 %FromOct 24, 2026
Ownership15–19.99 %Voting rights15 %FromAug 5, 2022

Ultimate owners

Simon Max Bloch Lajboschitz
50–66.66 %
Lennart Bent Lajboschitz
Ownership through
20–24.99 %
Peter James Fisher
Ownership through
15–19.99 %

Official sources